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The Lion Group Invested One Billion &Nbsp To Create A Fashion And Creative Park.

2012/1/17 10:22:00 16

In January 16, 2011,

lilanz

The groundbreaking ceremony of the "spiritual" cultural and creative park was unveiled in the Lai Lang creative park. The project laid the foundation for the first official location in China to integrate "culture, design, research and development" into one.

The leaders of Quanzhou, the leaders of Jinjiang, the leaders of senior officials and people from all walks of life attended the ceremony to witness the historic moment of the group.

A number of leaders attended the foundation laying ceremony of the Lai Lang creative park.

It is reported that the cultural and creative park is located in China.

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The capital city of Jinjiang, Fujian, has a planned construction area of about 103.1 mu, which is a creative park integrating culture, design, research and development, and life.

According to Hu Chengchu, vice president of Li Lang, after the project is completed, it will be used in creative studio, Li Lang Museum, fashion conference hall, exhibition hall and so on.

The facility is equipped with elegant cafe, gymnasium, swimming pool and dining room. The supporting life service area will be the living area of the employees, distributors and suppliers of Li Lang. All works are expected to be completed and put into operation in the next few years.

"In the future, this will be the incubation base for fashion brands, and the place where new lifestyles will become" China ".

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The center of brand ".

Wang Liangxing, President of China's Li Lang, said that Li Lang has always attached importance to enhancing the brand culture of the enterprise, which is another masterpiece after the two cultural projects of cultural square and cultural corridor.

After the completion of the creative park, Li Lang will become a new platform and window for external publicity and communication between Jinjiang fashion and fashion industry.

"Human beings are great because of dreams, and businesses thrive because of culture."

This sentence profoundly describes the important role of corporate culture in the development of enterprises.

After more than 20 years of development, China's private enterprises are playing a more and more important role in the national economy.

As for the development of private enterprises, after the difficult entrepreneurial journey has been completed, how to culture "Shou Ye" has become the core issue affecting its development.

This time, Li Lang invested heavily in the construction of a cultural and creative garden. She shared the heart of the lon group's dedication, the heart of the fashion people chasing, the mood created by the master of art, the heart and soul of the creative life brand, and the way of global quality exchange.

Three dimensional design template for Lai Lang Creative Park

At the end of the foundation ceremony, Li Lang held ceremonial ribbon cutting ceremonies at headquarters.

This project is based on the theme of "the world's real estate, art and fashion". It is designed by the world-class master in accordance with the style of Barcelona street in Spain. It has the first fashion, the second art, and the third simple and simple style.

The cultural corridor divides the history of Li Lang into three parts: origin, history and prospect.

Culture does not cost money to create some image projects, but to integrate culture into life.

"We are going to let the workers here work experience an infection of fashion art culture all the time, letting millions of people flow the fashionable blood, and let the fashion be reflected in every detail and detail of work and life.

In the future, the cross cultural concept of "integrating culture, history, art, fashion and creativity into products" will integrate into the brand life of Li Lang.

Li Lang President Wang Liangxing said.

Leon raised the idea of "jumping out".

clothing

The concept of "making clothes" and "going all the way to fashion" and "creating a world fashion group" have not only been supported and recognized by people from all walks of life, but also promoted and enriched the brand culture of Li Lang again and again.

As Hu Chengchu, vice president of Li Lang, said, Leon will continue to strive for the creative, fashionable and international route to create brand culture card, and truly become the fashion direction for Chinese men's wear.