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Clothing Shoes And Hats Sales &Nbsp; Growth Slowed Down

2012/2/17 12:56:00 22

Slowdown In Sales Of Clothing Shoes And Hats

Sales of clothing and footwear products in January showed a year-on-year increase of 13.3% and 13.8% respectively, compared with last December.

Speed up

But they still fell by 6.8 and 1 percentage points respectively.

Data reflect that the new spring sales season did not bring sales climax to clothing, shoes and hats.

Analyst: the product is not suitable for customers.

In this regard, Xu Zhicheng, an analyst at the commercial retail trade of Guotai Junan (Hongkong), believes that it has a certain relationship with the supply of products in the mainland market.

"From the department stores in the mainland, we know that clothing and footwear products have slowed down since last October, and the department stores have revealed that some of the tableland areas may be related to consumers' tastes in winter style.

Xu Zhicheng pointed out that in order to reduce inventory, many department stores

clothing

The sale of products, though stimulating to a certain market, affects the sales volume. At the same time, the consumption power of the mainland people is spent on clothing, which indirectly reduces the cost of footwear. As a result, the two products do not have good sales results.

Overseas purchases of luxury goods

Xu Zhicheng also believes that the lack of confidence in the quality of domestic demand products, consumption

mentality

The maturity also affected the performance of domestic demand.

"Consumers are no longer just paying attention to the high price. Instead, they value quality and value for money. Their consumption power actually has not decreased, but they just do not want to spend on the local market.

According to the World Luxury Association data, during the Spring Festival, Chinese luxury goods consumption abroad reached US $7 billion 200 million, a record high, an annual growth of 28.57%, higher than the 16.2% growth in mainland China's Spring Festival sales.

"Foreign brands are guaranteed, plus the value added tax and customs duties imposed by the mainland to boost the prices of similar products, which enable consumers to place their purchasing power abroad.