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Scale Effect Upgrade To Value Growth &Nbsp; Service Pformation Must Understand Brand Operation.

2012/2/20 8:24:00 9

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Garment Pformation Export Textile Brand

A lot of people say, 2011 for China's textile

Clothing industry

It is a very difficult year. Foreign demand has plummeted and domestic demand is weak. Labor costs have risen rapidly.

exchange rate

Climbing, high tax burden...

All this seems to be a microcosm of hardship, but in fact, from 2009 to 2010, both exports and domestic sales grew year-on-year. Although the figures for last year have not yet come out, it is certain that exports and domestic sales will continue to grow.

What about 2012?

Scale effect upgrading to value growth

"The slogan of changing production mode has been put forward for several years, but how many enterprises can really do it?" Sun Ruizhe said, "China's textile industry."

clothing

The slowdown in industry growth is inevitable, and this slowdown may be long-term.

In addition, in the middle of 2011, the number of new fixed assets projects increased by more than 5 million yuan compared with the same period in 2010.

Besides, in terms of foreign trade, despite the fact that the figures were pretty good, the number of textile and garment exports in China increased by only 1.14% in January 2011 ~10 months after excluding the value factors.

Some outgoing clusters of some enterprises have a downtime rate of 35%~40%, which makes the survival of enterprises in 2012 face greater challenges.

In recent years, industry concentration has attracted more and more attention from the industry. If there are some negative effects, it is the polarization of enterprises.

Through last year's first quarter data, we can see that 1/3's corporate profits are higher than the industry's average profit margins, and 1/3's enterprises take 92% of the profits of the whole industry.

In addition, the profit margin of 1/3 in this 1/3 is higher than 10%.

Although the industry pressure is huge and the competition among enterprises is becoming increasingly fierce, market efficiency and market share are all tilting towards high quality enterprises.

"We can see that during the period of 'fifteen' and '11th Five-Year', there is a figure that is very clear. During the period of 'fifteen', the contribution rate of value increase to the export industry is 12.5%, and that of '11th Five-Year' has changed to 56.84%. In this regard, the whole industry is developing a positive pformation of development momentum.

Sun Ruizhe said, from the overall market structure, domestic demand

market

It is replacing the international market and becoming a new driving force for the growth of the industry.

In the span of scale effect to value growth, we are realizing the fundamental pformation of comparative advantage. In the past, industry was dependent on factors of production and was dependent on the comparative advantage of production factor cost.

At present, the whole market structure is being adjusted. In the whole market layout, some excellent enterprises are choosing customers in the opposite direction, and now we have established new advantages in terms of market discourse.

"In my words, it is to abandon a group and choose a group again".

Understand brand and capital operation.

"After changing the mode of production, what we want is to establish new advantages!" Sun Ruizhe said, the new advantages need to be innovating, and some enterprises in Shishi have the right to speak. For example, gage's cold pfer printing project and Haixing's "Shisheng silk" are all high-tech projects promoted by the China Textile Industry Association.

What the textile and apparel industry should see is that the traditional OEM mode is no longer suitable for the rapid development of China's textile and garment industry. The low cost of Southeast Asian countries such as Vietnam and Bangladesh has slowly engulfed the market of China's textile and garment manufacturing industry.

For Shishi textile and apparel industry, its problems are also common problems of China's textile and garment industry. For example, there are problems in the existing brand circulation channels, that is, the department stores occupy a strong position, and the homogenization of channel construction is serious.

For the industry, it is necessary to get rid of the simple dependence on department stores, and to reflect from the commercial channels. This is the content that the whole industry should consider in terms of brand building and brand circulation structure optimization.

With regard to the combination of industry and capital market, if enterprises want to make use of the capital market, they should make efforts from three aspects: the operation of basic health, the growth of society and the social value represented by social responsibility.

In addition, how to make good use of financial instruments and financial leverage in the production process is also a matter of concern.

Recently, the Federation of Chinese textile industry has taken several routes to the textile and garment industry to carry out research, find problems, discuss problems and solve problems, hoping to help Shishi stand out in the new round of competition and continue to become the "leading sheep" of the regional industry sector.