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Will O2O Mode Become A New Trend Of E-Commerce In The Future?

2012/3/11 15:58:00 12

A new e-business mode --

O2O

More and more people are familiar with it, especially in recent years.

O2O this new business model is from online to offline, the entity economy and online resources integration, so that the network has become the real economy extended to the virtual world "foreground".

Its core is to bring online consumers to the real stores to pay for the goods and services under the purchase line, and then enjoy services on the line.

In the current

market economy

In the environment, B2B and B2C are undoubtedly the two most common e-commerce models, which have been accepted by most Internet users.

The nine community as the first community e-business in China to show the O2O mode, the popularity of group buying websites is to let merchants and consumers taste the sweetness brought by this new e-business mode.

There are a lot of websites running in O2O mode now. Besides group buying websites, there are similar life information group buying websites which are similar to 58 group buying and pull group buying.

Fair market

The website provides information and services to consumers.

The group buying website has been difficult to support from many hundred websites until now.

O2O

Will it disappear from the e-commerce mode before it thrive?

The answer is negative. The development bottleneck of group buying website is to seize the poor wrist. Basically, low price is the only effective card. Therefore, the hundred group war is basically the price war of the group buying website's home, and no group buying that continues to get VC can only disappear.

In the future, e-commerce is an inevitable trend, and has become a new tool for small and medium-sized enterprises to open up the market.

O2O this new e-business mode has already made a mark in the process of group buying website flourishing. At least in the next few years, O2O has absolute potential for development.

In fact, it can be seen from group buying website that O2O and B2B and B2C also have many similarities. Some fashion brands purchased on group buying websites can also send express to your hands, similar to B2C and C2C mode.

However, more products with service nature require us to go to the line to consume experience, such as catering, KTV, gym, etc. these services require businesses to close consumers through O2O mode.

The popularity of group buying shows that consumers can easily accept this brand new e-commerce mode.

In the future, O2O is bound to become a new battleground for all businesses. The battlefield is very large. The number of enterprises from the whole service industry is very large, and the industries that are closely related to services or similar industries can adopt the O2O mode to enter e-commerce.

In fact, the reason why group buying can reach such an outbreak in a short time is that the O2O e-commerce mode that it presents shows the distance between consumers and businesses in an instant. It brings local businesses to the e-commerce world, and the local businesses have unlimited energy. It seems that consumers are at hand. It can be said that the O2O mode is very close to people who really have the consumption ability and impulse of consumption, and this market is undoubtedly very large.

From a large perspective, it realizes the integration of online virtual economy and offline real economy, so O2O will have broad market space in the future. O2O mode will also become a new trend of e-commerce in the future.