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Footwear Brand Equity Financing Or Entering A New Mitigation Stage

2012/3/14 9:59:00 20

In recent years, many

Shoes and clothing brand

The operation company has invested heavily in its marketing network through capital market financing, especially increasing the resources competition for high-quality shops in the core business circle.

Seven wolves announced that the total increase of 1 billion 800 million yuan will be used to build "marketing network optimization project".

It is expected that after the completion of the project, the new business area will be 180 thousand square meters, with an annual sales volume of about 1 billion 400 million yuan.

Although in the short term, equity financing will dilute the rights and interests of the existing shareholders, but in the medium to long term, after the successful implementation of the investment projects, the company's revenue scale and profitability will be greatly improved. Compared with the medium and long-term debt financing mode, it will save the direct financial cost and benefit the long-term interests of all shareholders of the company.

Seven wolves raise funds to increase the sales terminal 1200, including 60 flagship stores and 300 franchised stores by way of direct operation, adding 140 flagship stores and 700 exclusive stores through the way of franchising.

According to the analysis of the industry, taking 100 square meters of shops as an example, it is estimated that the net profit will be about 100 thousand yuan per year, and the rate of return is higher.

Refinancing refers to the adoption of rights issue by listed companies.

Additional issue

Direct financing in the stock market through the issuance of convertible bonds.

According to the insiders, under the background of monetary tightening, the demand for refinancing of listed companies has increased, and management has always encouraged increasing direct financing.

In fact, last year, the A share market has been blowout in terms of frequency or scale of financing. Related institutions statistics show that in 2011, a total of 298 A share listed companies announced plans for private placement, and 179 listed companies completed the fixed increase. The total fund-raising money was 436 billion 850 million yuan, which increased by more than 20% in the same year.

"Fixed increase is concentrated on shoes and other manufacturing industries."

It is understood that in 2011, 179 listed companies that completed the targeted private placement were 106 manufacturing industries, with a total investment of 245 billion 400 million yuan, accounting for 59.2% and 56.2% respectively.

Private placement has become one of the main financing methods of listed companies, and has also brought investment opportunities for investors in the two tier market.

Securities analysts said that for investors in the two tier market, the private placement process conveys an important signal of the company's performance improvement, giving investors plenty of imagination and promoting the market to this category.

Pursuit.

In addition, the price difference between private placement and first tier and two tier markets may trigger stock price volatility, and also bring investment opportunities for investors. "Market prices fall below the issuance price, and there is a possibility of compensation before and after the issuance or before and after the lifting of the ban."