What Advertising Slogans Do You Need For Clothing Brands?

During the world cup, the "strong tyrant" man's dress has aroused great controversy with the high-density TV advertisement slogan of "China's men's clothing brand selected in Le Louvre Museum, Paris". It's not advisable to enlarge the value of the brand by making a big shot and making a concept by making a big hit. The Chinese clothing brand is stepping into the advertising era. Then what kind of advertising language can prevent the brand from going astray? The world brand laboratory (brand.icxo.com) interviewed some business people and shared experiences with us.

　　 Good advertising language can give clothing products. soul

World brand lab: do you think the clothing brand needs advertising language? How can advertising language complement the clothing industry?

Wang Xiujuan: I don't think advertising brands need advertising slogans. If we want to use advertising slogans, we must combine the brand's style and positioning, rather than advertising the brand's honor.

Lin Minghua: advertising language is essential to a mature clothing brand. The slogan of brand is the embodiment of brand culture and brand positioning. How to display the connotation of brand to consumers depends largely on the meaning of advertising language to consumers.

The mutual complement of advertising language and clothing is reflected in the theme of clothing. Good advertising language can accurately grasp the image of clothing to show to consumers and endow clothing with a soul.

Chen Weilin: clothing is the first place in clothing, food and shelter, and its consumption can be imagined. With the improvement of living standards and the enhancement of aesthetic consciousness, clothing tends to be fashionable, personal and taste. Therefore, the brand should be born of this demand. In order to break through the fashion and positioning of every clothing brand, advertising slogans must be needed.

I think we can grasp it. Target group psychology It is the best advertising language that can be concise, easy to remember and appropriate to summarize the brand style.

Xiao Mingxia: I think the clothing brand needs advertising language. As a generalization of brand concept, advertising language can effectively publicize the brand. But we need to pay attention to the uniqueness and easy dissemination of advertising slogans, so that people can effectively identify brands and remember brands on the basis of a good interpretation of brand connotation.

Shen Yubing: brand Advertising language It is essential that a good slogan can express the connotation, quality and meaning of a brand, rather, it is an important channel to express the brand to the consumer. Therefore, advertising language is very important to brand image. Advertising language should not only be innovative, but also match the brand product. It can meet the needs of the brand customers and the true mood of the consumers.

Wang Wenjun: clothing brands need advertising slogans. Advertising slogans should be the soul of brand value. I have been engaged in clothing marketing research for six years, and I haven't heard of the clothing brand without advertising language. The brand is almost bigger. The more the advertising language is, the more impressive it is.

Advertising slogans should not be popular. Advertising slogans should reflect the characteristics of the brand itself and identify the core values of the brand according to its own characteristics, and the slogan is the soul of the core value of the brand.

　　 Impractical advocacy can only make the target group at a loss.

World brand laboratory: what are the misunderstanding areas of the domestic brand advertising slogans at present? Will the famous brand products or Chinese well-known trademarks be the appeals of advertising slogans?

Wang Xiujuan: at present, the misunderstanding of advertising slogans in clothing brands is to follow learning and do what others do, without their own characteristics. Taking Chinese famous brand products or Chinese well-known trademarks as advertising slogans, I don't think much of it.

Lin Minghua: misunderstandings are exaggerated and untrue. They simply seek the public opinion and advertising effect caused by advertisements, ignore the consumers' rights and interests, deviate from the inherent laws of advertisements, and describe the product contents in a fictitious way, magnifying the superiority of products.

Chinese famous brand products or well-known trademarks are used as advertising slogans. Brand quality And other aspects are trustworthy, but as a platform for brand publicity, advertising slogans should seek new exploding points, and ordinary advertising slogans can not attract the public's attention.