Clothing Brand Price Competition Is Fierce &Nbsp; Price Cuts Swept The Korean Clothing Market.

The first types of clothing that were put into price war were outdoor clothing, casual clothes and men's clothing.

In the Korean apparel market, the boundaries of other types of clothing such as outdoor clothing and casual wear are becoming more and more blurred.

In the first half of this year alone, more than 50 clothing brands planned to go public.

Sae a business outlet has experienced export. Recently, the price of the Maypole of the casual wear brand of the group has reached the maximum of 50%. The brand name Towngent of LG Fashion and the brand Tomboy of the new world international have also begun to cut the price of goods from this spring.

The brand Maypole has formulated a price strategy called "Smart Price". In February, the price range of new products listed in pullovers, zippers, Polo shirts, T-shirt, jacket, windbreaker, jeans and shorts was sold at 30~50%.

The brand Towngent of LG Fashion started implementing the "Happy Price" strategy this spring, and the price range of goods such as suits and coats is about 30%.

Women's wear brand Tomboy began implementing the "Clean smart price" strategy this spring. The price range of goods such as coats, woolen sweaters and women's shirts was 15~20%.

Men's brands, such as Comodo Square and children's wear brand Tomkids, have also been engaged in price wars.

First, Mao has recently launched the SPA brand of 8 Seconds in South Korea. The group adjusts the prices of men's and women's jackets, dresses, men's pullovers and T-shirts, and strives to maintain a similar standard with the global SPA brands such as Zara and H&M.

Shinwon's menswear brand Siegfahrenheit also plans to adjust commodity prices this spring, and the specific adjustment plan is still under discussion.

Although the major garment enterprises are engaged in price war, the development of Korean clothing market is still depressed.

The rising cost of crude oil in the world has led to an increase in the cost of fabrics, and the rising cost of sewing factories in China and other overseas countries are all factors affecting the development of the Korean clothing industry.

Although price wars among brands can attract consumers and drive consumption to a certain extent, they will bring heavy losses to enterprises in the long run.