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Luxury Goods Are In Good Condition, &Nbsp, Few Managers.

2012/4/16 12:28:00 113

LuxuryManagementSalariesHigh Threshold

Now, an ordinary person. Luxury goods Sales staff, the monthly salary of 5 figures is not unusual, luxury executives pay more than the "spike" financial practitioners known for high salaries, high salaries, high welfare, but luxury companies are hard to recruit suitable local talent.


According to the Ministry of Commerce forecast, China will become the world's largest luxury market in 2014.


On the one hand is the fanaticism of luxury sales, while the shortage of management talents. The luxury management major, which has never been concerned before, has suddenly become a foreign flavor.


   find


Luxury management talents need 45 thousand in the future


"Luxury industry has high salaries and high welfare, but talent is very scarce. Everyone is chasing these talents. In the past two years, the job hopping rate is as high as 20%." HR, who has no worries at all, said, "as we all know, they sell a bag for a month's wages."


It is reported that a large part of the original talents in China's luxury industry came from the original agents, but most luxury companies believe that although agents have retail experience in the luxury industry, their English is poor.


The Chinese market needs professional elites with proficiency in English and direct communication with headquarters and high-end customers.


According to public figures, the rapid development led to the lack of management and the lack of personnel training in China's luxury goods industry. Experts predict that by 2015, China's total consumption of luxury goods will account for 29% of the world's total.


By then, there will be nearly 300 luxury companies entering the Chinese market and 45 thousand luxuries in China. management personnel 。


   market


Luxury brands get together and recruit senior executives.


Compared with foreign executives, international luxury companies also hope that management positions will be taken over by local talents, because local talents are better than foreigners in understanding China's market, economy and culture.


Reporters inquired about the major recruitment websites and found that luxury goods such as D&G, Dior, Zegna, Gucci, Coach, Chloe, Vancleef, Cartier, Giorgio Armani, Dunhill and so on are all being recruited in large quantities, and salesmen, assistants and finance are the most demanding jobs.


These positions do not require high academic qualifications, high school or above. However, it is generally required to have good image quality, good affinity, strong language expression and certain oral English communication skills.


The recruitment of luxury shop assistants and shopkeepers is a bit like the stewardess. The job search consultant, who has no worries, told reporters that in the case of GUCCI, there were nearly 30 job vacancies in Beijing in March. Recruitment needs in Chengdu, Shenyang, Dalian and other cities are also soaring.


The identification of luxury goods and the editing of luxury goods are even more scarce. Most of the basic salary is concentrated at 10000-14999 yuan.


In addition, the large area management personnel in the luxury goods industry are hard to find. Reporters found that most of these talents are paid tens of thousands of yuan a year, and the executive level of the luxury goods industry is over million.


According to industry sources, the difficulty of recruiting talents in luxury industry at present is that there are two kinds of talents with high quality service experience and English communication skills. {page_break}


People with retail experience in the talent market tend to be older and have a weak English foundation. Although many graduates have better communication skills in English, their service literacy is rather lacking.


   First tier cities luxury industry salary


Annual salary grew from last year.


Regional Manager: average 307453 yuan 11.4%


Store Manager: the average is 225645 yuan 10.8%.


Deputy Store Manager (Acting Manager) Annual salary More than 150 thousand


Ordinary salesperson in store can also earn over 10000 monthly salary.


Since March, Beijing has also entered the peak season for luxury goods sales. Last weekend, reporters at the GUCCI store in Xinguang Tiandi saw that nearly ten customers in the huge shops were selecting, introducing and looking for goods. The three or four shop assistants were very busy.


A friend who once sold luxury goods in a shopping mall told reporters that the LV clerk's salary at the end of the month is 5000 yuan. When recruiting, he has strict rules for the appearance of height. The basic salary of GUCCI's shop assistants is 8000 yuan, the appearance should be handsome and generous, the work clothes at that time are worth 30 thousand, the monthly commission is counted, and ten thousand yuan a month is very easy.


In addition, the salary is also related to the location of the storefront. The welfare benefits of different shops are different. Some LV shops with better efficiency, after 1-2 years of work, the shop often rewards some LV bags.


"No one can do that. There are requirements for height, face and weight, and basic English conversation should be more fluent." A friend in this circle said that a friend was a salesperson in Hongkong LV, 12000 HK dollars / month, which was only a basic salary.


   News extension


Luxury management major will become the new favorite of studying abroad


At present, few institutions in China have set up a major related to luxury management, so many students have turned their attention to foreign universities. As the birthplace of luxury goods, France is the first choice.


Lv Haili, director of the French Department of bole, told reporters that the students who studied Luxury Management in France over the past two years doubled and doubled each year. "They sent 40-50 last year."


According to statistics, 80% of the graduates of this major are employed by well-known enterprises or departments. Luxury management professionals are increasingly favored by famous international companies such as LV, Chanel, Givenchy, Paris L'OREAL group and so on.


From what is known now


Look, most of the graduates stay abroad, and their salaries are relatively high. "A girl we sent out went to L'OREAL last year after graduation. Now the monthly salary is 3500 euros, or nearly 30 thousand yuan." Lv Haili said.


It is reported that the graduates of luxury management major have a wide range of employment after graduation. For example, they can be engaged in fashion, jewelry and watches, wine, cars, yachts, pens, perfumes and cosmetics, high-end furniture and home textiles and other business investors and senior management, fashion and luxury goods, Department stores, hotels, tourism, consulting and other service agencies management, fashion entertainment media editor in chief and editor in chief.


   Tuition fees are also expensive. threshold


Lv Haili, director of the French Department of bole, told reporters that there are relatively few institutions offering Luxury Management in French public universities. Only a few colleges and universities in Paris, such as the three largest universities in Paris and the University of Maren Valley, have relatively few enrolments.


Most of the famous masters of luxury management in France are offered in higher business schools, so the tuition is relatively expensive. The annual tuition fee is about 20 to 300 thousand yuan, and the cost of living is about 60 thousand yuan.


Applying for luxury management in France requires IELTS score to be 6.5. If GMAT score is above 700 points, IELTS is more than 7, and the hit rate in the top three schools will be higher.

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