Anta Shoes Technology Provides More Professional Shoes For More Athletes.
At the shoe Fair opened yesterday,
Anta
The theme of "shoe technology" has become the highlight of the competition.
Gong Songlin, a CBA star who came specially to visit, as well as many businessmen, set a thumb on "Anta technology".
Reporters saw at the scene yesterday that the Anta exhibition area of the shoe Fair will focus on science and technology as the theme. Light, soft, elastic, breathable, wearable and shock absorbing six technologies will fully display the technological elements of its sports shoes. Elastic glue technology, core technology and breathability technology have been well known and loved by consumers. These are the epitome of Anta's huge investment in technology research and development over the years.
Ding Shizhong, chairman of Anta's board of directors, said: "technology R & D is the lifeline of products, and technology is the lifeblood of Anta."
Over the years, Anta has invested a lot of energy in scientific research. Anta technology center has more than 10000 square meters, and has more than 1000 outstanding science and technology personnel and technical management personnel. Whether hardware or software, its R & D strength is in the leading position in the domestic sporting goods industry.
Anta shoe technology wins the future
It is understood that in 2005, Anta set up the first sports science laboratory in the domestic sporting goods industry, dedicated to the research, development and technological innovation of the functional, safety and comfort of sports shoes, and built independent intellectual property rights.
science and technology
Brand.
We have successfully applied for 11 invention patents and 19 new utility models, and their technology has been applied to Anta running shoes, basketball shoes, tennis shoes, comprehensive training shoes, table tennis shoes, etc.
The Anta exhibition area of this shoe fair also showcases the sports boots of different sports stars including Garnett, Zheng Jie, Wang Hao, Guo Jingjing and so on. The specialized design of different sports events also reflects the great leap of Anta's R & D capability.
Xu Yang, assistant president of Anta Sports Products Limited, said: to improve professional sports
shoes
In terms of performance and functional performance, Anta has built foot data of athletes such as basket, row, net, table tennis and marathon. According to professional sports technical characteristics, special research and development of products of different sports items are carried out.
In the meantime, Anta spokesperson, basketball superstar Kevin Garnett, Luis Scola, Wang Hao, Zheng Jie and so on provide personalized professional sports boots.
By the end of 2011, the feet data of non professional athletes and foot data of Chinese children have been collected.
Gong Songlin, a Fujian player, sighed at the Anta booth, "as a player, a good pair."
Basketball shoes
It is very important for us to comply with many requirements, such as comfort, lightness, shock absorption and skid resistance. Anta is very attentive in this respect, and shoes in league matches are getting better and better.
Before Anta sponsored the CBA tournament, 95% of the players were wearing foreign brands, and now 95% of the players wear Anta.
When Premier Wen Jiabao visited Anta, he gave a high evaluation of Anta's development. "Anta has stepped out of a path from a labor-intensive enterprise to a technological enterprise."
"Technology research and development support products"
quality
"Winning the future with technology" is the main reason why Anta has been the first to win the market share of China's sports shoes for 11 consecutive years.
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