The Transformation Of Shoes And Apparel Retail Industry Is Imperative.

On April 26th, with the rapid development of society, consumers also had different degrees of improvement in production and consumer goods. Taking the shoe industry as an example, most consumers had the initiative to brand and consume. While paying attention to the comfort level, the fashion style also occupied the consumers' right to buy. With the development of society and the emergence of new footwear brands, the shoe and garment enterprises have been upgrading rapidly. Many small and medium-sized shoe and clothing enterprises have fallen down because of the trend of the times. Therefore, in the competitive market, Footwear retailing Facing transformation.

　　 Transformation and upgrading Not to say that we can do it, we need to carefully examine the market according to the current industry market, and do transformation planning according to the current situation of our enterprises. At present, there are more than 30 thousand shoe making enterprises in China, with over 100 trillion pairs of shoes per year and about 4000000 employees, and export shoes account for about 70% of the global market share. According to the analysis of industry experts, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading of the industry is the way to go. As a result, in terms of quantity, the production and export of China's shoe industry may decline in the future, but the quality will be improved, and the price and export value of the product will increase continuously. At the same time, the industry transformation and transfer of China's footwear industry is the general trend. Some enterprises with innovative ability and normative will move towards the transformation of industrial upgrading.

In response, Ye Shuangquan, assistant general manager of PEAK group, said that after more than thirty years of extensive development of Quanzhou's brand, industrial amplification and capacity enlargement, the channel has also expanded, and a large number of brands have emerged, and now there is a tendency of excess.

Ye Shuangquan analysis, as the industry began to rationally consider the inventory problem, in the inventory of the moment, the core price of the brand is becoming more and more important. Under the premise of the large-scale industrialization of clothing industry, the establishment of a large channel has created a relatively high brand threshold. Enterprises should achieve breakthroughs in frameless mode under the brand framework. He said: "in the huge brand cluster, the brand is fragmented, and a brand must focus on the consumer to be impressed."

He said that we should attract consumers through retail changes, so that brands can interact with consumers face to face and form a "dialogue" mechanism. In the long run, this kind of value proposition must be further refined, and more accurately lock consumers in a certain part of the two or three tier cities with stronger commonalities. In this way, the domestic brand can truly lay its foundation market position and share its own "cake" with the international brand's "close combat". "We need to be more precise, precise and acutely aware of the market, and the layout of the community may be the next step in brand retailing."

　　 China footwear industry After nearly 20 years of development, with the advantage of high-quality investment environment and the advantages of labor resources, we have established a sound upstream and downstream industry chain, forming various industrial clusters of footwear production, and establishing a complete market for footwear products and shoe materials, as well as footwear R & D centers and information centers. But for transformation, it is not easy, and shoe companies need to be cautious.

Lin Xiaolin, general manager of Noah International brand Cci Capital Ltd, believes that it is the key to win the fashion apparel in the international context.

Lin Xiaolin believes that meticulous management includes the following aspects: first, the personalized management of commodity planning. In the past, the concept of domestic sports did not individualize the commodity. The commodity structure of movement was basically identical, and homogenization was serious. Commodity is the carrier of brand value, carrier should be separated, and commodity homogenization is also the fundamental problem of inventory. Secondly, there are subdivision strategies in terms of channel strategy and format. The unique shopping experience is also an important strategy for brand competition. Most of the brand shop shopping experience is not separated from each other. It can be considered as a diversified supermarket type, a professional category boutique type, and a theme culture store type. Thirdly, the management of retail stores should be refined. At present, sports brand is too extensive in store management, retail profit system and retail execution standard, information management means have no or no team and mechanism execution. There is no intensive management system such as shop location execution standard, single store performance target management, retail team building, commodity management, customer management and so on. Finally, we should innovate in supply chain management.