Italy Sports And Leisure Equipment Compete For Chinese Market

"Participating in the Fourth Asia international brand sporting goods and Sports Fashion Fair (ispochina2008) is a very good opportunity for Italy sports equipment manufacturers to take the opportunity to recommend the design and concept of Italy products to Chinese consumers."

A few days ago, Lai Shiping, the chief representative of the Italy Foreign Trade Commission's Beijing office, told reporters that with the rising enthusiasm of Chinese people, Italy's sports brand will be accepted by Chinese consumers.

In recent years, Italy sports equipment manufacturers have started to enter the Chinese market frequently to find more business opportunities, which can be seen from the recent two ispochina exhibition.

In from February 24th to 26th, the fourth Asian international sporting goods and Sports Fashion Fair (ispochina2008) was first moved to Beijing International Exhibition Center.

At the exhibition, the Italy Foreign Trade Commission and the Italy sporting goods manufacturers association jointly organized 16 Italy enterprises to showcase the latest technology and fashion new products to the industry within its 440 square meter range. The Italy pavilion has also become the largest overseas exhibition group in ispochina2008.

It is not difficult to see that Italy sports equipment has increased its competition in the Chinese market.

Not only that, this exhibition, the type of enterprise organized by Italy sporting goods manufacturers association, covers almost all products of sports equipment and leisure tourism.

Reporters at the exhibition site noticed that from all kinds of skiing equipment and ski shoes to outdoor sports equipment, straight row roller skates, sportswear, to sunglasses and spectacles frames, snow helmets, ski goggles, bicycle helmets, sports sunglasses and so on, can be readily available.

According to the head of the Italy sporting goods manufacturers association, as a sporting goods manufacturers association, it promotes more than 300 sporting goods brands to the world every year. Some of the brands that participated in ispochina2008 are the first to come to China to carry out brand promotion in Italy.

It can be seen from the exhibits that some manufacturers are not very familiar with the habits and needs of Chinese consumers.

She said that through exhibitions, Italy sporting goods manufacturers were reminded to make corresponding changes in the important factors such as the size of Chinese consumers.

Lai Shiping said that China is a strong sports country in the world. Therefore, he personally believes that Italy's excellent sporting goods will be the best choice for Chinese sports enthusiasts and professionals.

For the high price of Italy products raised by the industry, Lai Shiping believes that with the gradual maturity of China's sports and leisure market, Chinese consumers' awareness of products is also rising.

He said he had very optimistic expectations for Italy sports equipment to win in the Chinese market competition.

In this regard, he stressed that through the ispochina exhibition, we can see that great changes have taken place in China's sports and leisure equipment market. There were few sporting goods before winter, but great changes have taken place in the past two years, especially in the north.

In addition, the gradual development of leisure market such as mountaineering and tourism has great business opportunities for Italy enterprises.

According to its introduction, next year at ispochina, the Italy Pavilion will introduce snow maker, ski suit and skiing equipment to meet the demand of ski market around Beijing.

Reporters learned in the interview that although the Italy sporting goods manufacturers association said that for the other cities in China, the "sports Expo" has not yet organized a group to participate in the exhibition plan, but some enterprises said that they will participate in this year in China's different cities, through at least 3 "body Expo".

"As a Italy sporting goods manufacturers association, we have a very strong desire that we can learn more about Italy sports equipment products through various channels," the official said.

It is noteworthy that for a long time, the two countries have maintained close economic and trade ties.

Lai Shiping said that in the past few years, the Italy government has been making unremitting efforts to further strengthen cooperation between the two countries.

As a government trade promotion agency under the Ministry of international trade of Italy, the Italy Foreign Trade Commission has organized more than 100 activities in China every year.