Wang Zhentao: China Footwear Industry Olympic Games

Xu Haifeng's shot at that time made the world shocked: China also had "sharpshooters"; in 2007, Wang Zhentao's arm shouted, let the world in an uproar: China's footwear industry also has strong men. At the beginning of the year (January 8th), Wang Zhentao led the Chinese footwear industry in Beijing to issue the "Beijing joint declaration of Chinese shoe enterprises to deal with trade barriers". In March 22nd, AOKANG group was officially announced by the Beijing Olympic Organizing Committee to become a supplier of leather products for Beijing Olympic Games in 2008. When property, car, IT, digital and so on become the mainstream industry today, Wang Zhentao only by these two things, is enough to turn media 2007's vision to this non mainstream industry. The Chinese footwear industry in 2007 undoubtedly belongs to AOKANG. Wang Zhentao is catching this golden opportunity and constantly ploughing its own industrial chain: the introduction of multi brand AOKANG leather shoes, Kanglong casual shoes, beautiful ladies fashion shoes, red Firebird skin shoes and GEOX breathing shoes. Everyone knows that the Chinese clothing industry (the stock market, the information industry) has been in the downstream of the world industrial chain, and the lack of brand is fatal. Wang Zhentao launched the massive global marketing of AOKANG with the help of the Olympic Games. The establishment of enterprise university is making AOKANG brand move from hardware to "inside show". When the Olympic torch was lit in Beijing for 08 years, the Olympic Games for Chinese footwear industry also took the sprint. However, for Wang Zhentao, the Olympic Games lent AOKANG Dongfeng, but it did not install the "Hot Wheels" for them. The road ahead had to go one step at a time.