Affected By The New Baby Boom, New Opportunities For Baby Textile

Reporters interviewed several families.

Products import and export company, according to the person in charge, the domestic export of home textile products are mostly towels, bath towels, scarf, handkerchiefs and crib fences, bed covers, few baby packages.

Baby home textiles is an indispensable part of home textile industry.

The baby itself is already a small category. In this category, the performance of baby home textiles and children's home textile products in the market is very different.

Compared with all kinds of children's bedding products printed with cartoon patterns in the shopping mall, infant textile products are not only less brand, but also more single.

With the coming of another round of baby boom, the baby boom has swept through all walks of life.

However, according to the survey conducted by this magazine, the baby textile industry has not made sufficient preparations to meet this business opportunity.

What brand of home textile products are purchased for infants? What are the purchasing channels? This is the problem we first throw to consumers.

Unexpectedly, 50% of the respondents said that the bed used by the baby was hand-made by the parents. 37.5% said they would go to the mall to do their own shopping, and only 12.5% of the young consumers chose to buy the ready made products.

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In today's rich society, why do more than half of the consumers choose to make hand-made products? The new generation of parents are mostly "post-80s". They are not proficient in handicraft, so who is sewing home textiles for babies? According to the survey, most grandparents families choose to sew by hand.

This is the habit of the older generation. I hope to present a gift made by my granddaughter at birth. Besides, many elderly people are very worried about the safety of baby products.

A consumer said in an interview: "now baby drinks milk powder has so many problems, it is difficult for us not to worry about the safety of baby clothes, so it is still more comfortable to do it yourself".

Ms. Su from Shanxi took the train to a state-run cloth store in Beijing to make a baby's home textile kit on the spot. She said, "it was a friend's introduction. When I went to buy cloth, I found many similar consumers.

In this store, customers only need to tell the salesperson what kind of colors they like, how many pieces they need, and wait a few days to come to the store to get the finished products.

The cotton used in core is also visible, touching, meticulous, soft and reassuring.

It can be seen that consumers are most concerned about safety issues. Secondly, many elders believe that it is not necessary to spend hundreds of yuan and 1000 yuan on buying a bed product for the baby alone.

"Babies need a lot of mattresses because they don't know when they will stain, and they need to be replaced frequently.

Shopping malls seldom sell mattresses alone, but they are just a set. If you buy a lot of baby cots for a mattress, it will cause unnecessary waste.

Ms. Zhang said so.

Through visits to various channels in the Beijing market, the reporters found that there were not many brands selling infant home textile products on the market, and consumers had no great choice.

Even the leading enterprises in the industry, Meng Jie and Luo Lai, do not find every infant brand in every shopping mall.

This is another reason why consumers choose to make hand-made products.

In the high-end channels represented by Xinguang Tiandi and Shuang an shopping malls, the reporter found that only two brands were selling baby cribs.

The most common brand is Li Ying Fang, whose baby crib is sold along with the crib, with a total of 7800 yuan for a bed and four pieces of bedding.

In shopping malls, most baby areas are dominated by clothing brands.

Even the brand that contains all the baby products is placed in the most important position, while placing the baby textile products at the bottom of the display cabinet, only consumers can find it in a special way.

Instead, in Beijing blue harbor shopping plaza, the reporter saw several foreign brands in the complete set of sales.

Tathagata, Mothercare from Spain and Zara Kids of Spain.

Especially in the Mothercare shop, all kinds of maternal and infant supplies are available.

Ms. Ma, the consumer, said: "all my baby's clothes and clothes are bought here, including a complete set of bedding.

The price should be more expensive than the domestic brand, but it is more reassuring to use because I have heard that the international safety standards are higher than the domestic ones. "

Although it seems that there are many grandparents choosing to make their own baby cots, with the development of the times, there will be fewer and fewer craftsmen and needlework.

At present, the children's bedclothes sold on the market are all made for children's beds of 1.1~1.2 meters in size.

According to the survey, children aged 0~3 years old usually need to use small size bed in their cots. 3~6 year old children still need parents' "customized" version of the baby cot. Most children will have independent rooms and regular size children's beds before they need matching children's bedding.

In addition, reporters interviewed several home textile products import and export companies, according to the person in charge, the domestic export of home textile products are mostly towels, bath towels, scarf, handkerchiefs and crib fence, bed mantle, very few baby packages.

From this we can see that there is still a lot of room for development in the infant market between 0~6 years old.

After entering the dragon year, China has ushered in a peak of fertility. Many consumers choose to produce "dragon seeds" this year. Experts estimate that the number of babies born this year may be 5% higher than in previous years.

It can be predicted that with the advent of the baby boom in the year of the dragon, the demand for all kinds of maternal and infant products will rise sharply.