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"Near The Famous Brand" Street Consumers Are Not Greedy For Petty Gain.

2008/3/8 0:00:00 10284

Recently, some netizens have told reporters that there are some "Li Gui" commodities that are indistinguishable from genuine and fake brands in the streets of Shenyang. These products are almost the same as those of real brand names. They are only slightly different in details which are not easy to be found. If consumers do not pay attention, it is easy to buy these "fake brands" in the name brand. What is even more frightening is that many consumers deliberately buy some fake brand goods for vanity. Are these "fake brands" legal? What should consumers do to buy such a "fake brand"? What is the intention of buying fake brand names intentionally? To this end, the reporter interviewed the relevant professionals. "True brand" manufacturers must not be taken seriously. The director general of the trademark advertising management office of the provincial industry and Commerce Bureau told reporters from the professional perspective of trademark management that at present, China's trademark rights belong to the scope of private rights. Generally, only when the trademark owners report their trademark rights to the business sector, will the industry and commerce departments investigate and deal with these "brand-name" commodities. The existing problem is that many enterprises do not attach importance to the management of their own brands, and even when the industry and Commerce Department notifies enterprises of the infringement of corporate trademarks, some enterprises are not taking the matter seriously. Director Dong suggested that in order to protect the rights and interests of consumers, and for the healthy development of enterprises, enterprises should pay more attention to their trademark management. Consumers should not be greedy for the small cheap provincial Consumers Association Feng Anxiang secretary general from the consumer point of view of this phenomenon is analyzed. Secretary General Feng said that this kind of behavior is not only a violation of intellectual property rights, but also a misleading to consumers. Compared with genuine brand names, the price of famous brand goods is very different. Consumers should polish their eyes while shopping, and have a reasonable value judgement for goods. Reporters learned that many consumers know that they are "near brand" goods, but in order to buy more famous brand goods with less money, they often turn a blind eye and indulge in this phenomenon. Secretary General Feng reminded consumers that in order to have a better consumption environment, do not become a "brand name" business helper. Moreover, if you know that you are selling famous brand goods, you will probably not be protected by law. The first paragraph of the seventh chapter, the fifty-second paragraph, of the trademark law stipulates that the use of a registered trademark is exclusive of the right to use a registered trademark in the same commodity or similar commodity without the permission of the trademark registrant. Journalists also want to persuade these businesses to produce and sell fake brand names. If the trademark holder investigates them, you will probably be sent to court. "Always walk by the river, where can we not wet our shoes"?