Shoes And Clothing Enterprises In Quanzhou Rely On New Elements To Break Through "Bottleneck"

Although there is a metaphor in business circles, "investment is like tiger, real estate is like pig, industry is like cattle".

However, the majority of Quanzhou entrepreneurs still choose to keep their cattle in their heads, because in their eyes, "industry is always the foundation of enterprises".

As Cai Jinan, chairman of Pan Pan food group, said, "the main business is the" Pro son "of the enterprise, rather than the main business investment is always the enterprise's" dry son ".

This "attachment" to industry not only helped Quanzhou enterprises successfully get out of the financial crisis in 2008, but also promoted Quanzhou's industrial economy to continue to run well this year.

It is understood that the first quarter of this year, the industrial economy has achieved a good start. From 1 to March, the total output value of the city's industrial output was 195 billion 652 million yuan, an increase of 23.1%, of which the industrial output value of above scale increased by 24.6%, which was 2.7 percentage points higher than the average level of the whole province.

New technology brings new profits.

"Technology can lead the market to follow our products."

In the field of textile and clothing, Quanzhou Haitian material Polytron Technologies Inc has recently developed some common plant materials such as corn stalks and cassava starch.

It has greatly improved the profit of the product.

Technological innovation has also brought vitality to traditional industries.

Fujian Hua Qi environmental protection printing Co., Ltd. has successfully completed various fabric samples for the world textile materials such as "Dongli", "DuPont" in the United States and "Fu Mao" in Taiwan, China. The next step will set up a national low-carbon energy saving cold pfer printing technology demonstration base and create a brand new textile and clothing printing industry chain.

New products create new markets

"Today, with the continuous weakening of product cost advantages, Quanzhou enterprises will continue to innovate, increase value-added products and create new markets, so as to win lasting competitiveness."

As the "big brother" of Quanzhou's private enterprises, Xu Lianjie, chief executive of Heng An Group, emphasized his own ideas - accelerating innovation and developing industry.

"If we do well in industry, we can also get high profits."

Xu Lianjie said, Heng An is through continuous product innovation to maintain its leading position in the industry, from "An Le" to "angel", and then to "seven dimensions", the new products help enterprises to obtain new markets, but also constantly enhance the profit margins of enterprises.

New positioning, expanding new space

At the price of 70 million yuan, we bought 100% stake in Kenna Clothing Co., Ltd., a luxury management company, and officially entered the potential luxury market in Hangzhou.

For the seven wolves, learning from the experience of international high-end brands and using them to enter high-end department stores is one of the strategic layout of enterprises to "go high".

It chose to extend to the creative industry. Not long ago, the laying ceremony of the cultural and creative park in the heart of Li Lang was held.

This total investment of about 1 billion yuan, the 103 acres of Creative Industrial Park, will become the first collection of "culture, design, research and development" as one of the positioning of the park.

Wang Liangxing, President of Li Lang, said that entering the cultural and creative field is an important part of the brand upgrade.

"Jump out of clothing to make clothes, give fashion to art, culture and creativity, and let clothes have life."