It Is Only True That Luxury Can Be Seen In Luxury.

overseas

Brands invest heavily in building their own brands.

The platform is reluctant to authorize luxury electric suppliers in China, which has become a bottleneck for the development of luxury websites in China.

In this regard, Zhao Shicheng, CEO, believes that China's luxury electric providers, which are squeezed by the outside world, should take the "authorization and positive price" as the breakthrough point, so as to standardize the development of the industry, instead of merely thinking about seeking cash in listing.

It is reported that a number of overseas luxury websites recently focus on China as a strategic focus, including not only the old British website Net-a-porter.com, but also the luxury brand Armani, which has announced that it will increase direct investment in China.

However, China's luxury electric business, which is being grabbed by overseas websites, has been labelled "impetuous" since its birth.

Luxury online shopping is considered to be the second largest Internet bubble after the group buying. Venture capital, withdrawal, collapse and pformation have become synonymous with the development of the industry.

Insiders even believe that after the cooling of the capital boom, listing has become a lifeline for its survival.

In fact, is listing really the only way out? It is understood that vip.com, the first NASDAQ website to be a luxury electric supplier in China, has changed its issue price many times before listing, but it is still on the market that day.

Why is the development of luxury electric business in China unsatisfactory? Insiders explain this way.

And the source stability has always been at a disadvantage, which is the biggest short board of domestic websites.

At the same time, Zhao Shicheng believes that at the early stage of the market development, we only see interests, regardless of costs, and even ignore their own situation, coupled with market constraints and access mechanism, market confusion is inevitable. In fact, the development space of luxury electric business is far from reaching the ceiling.

He further said, "now is the stage of big reshuffle of the industry. The Shang pin network has made strategic adjustments, adopting the licensing and pricing mode. At present, it has been authorized by more than 60 international luxury goods, high-end fashion and designer brands, and is selling its new products at the right time, which has fired the first shot of the standardization development of China's high-end e-commerce."

The industry is sure that they believe that pure luxury electric business can not be guaranteed without the authorization of brand, and the quality and quantity of goods can not be guaranteed. The profit space is not enough to support the long-term development of enterprises. The development of luxury electric business will be more difficult in the future, and those websites with brand support can become the winners of the market. This year, high-end electric providers will soon produce a real industry leader.