Shanghai Seventeenth Cotton Textile Mill Pformed Into Shanghai International Fashion Center

Shanghai textile recently released the strategic layout of the brand park.

In the future, Shanghai textile will form the strategic layout of China's fashion industry carrier class with 4 brands, 6 platforms and 11 professional companies.

From traditional textile mill to creative park, Shanghai

With the help of creative design industry, the pformation of "fashion and creative textiles" has been realized.

Through the development strategy of branding and industrialization, Shanghai textile has completed the optimization and upgrading of the creative industry and started dancing lightly on the stage of the international fashion industry.

At the same time, the original

The seventeenth cotton textile mill is pformed into the Shanghai International Fashion Center today, marking the completion of the fashion industry chain in Shanghai textile industry.

It is understood that the Shanghai international fashion center is not only a fashion center that integrates fashion display, fashion experience, entertainment and entertainment, but also takes into account the functions of external cooperation and exchanges in planning. Through the multi-functional show, creative office and designer studio, a large-scale fashion exhibition and service platform is constructed, combining fashion design with commerce, becoming the largest and most fashionable fashion landmark in Asia.

It is understood that Shanghai textile fashion industry development Co., Ltd. is responsible for building the textile fashion industry chain in Shanghai.

Relying on the rich textile resources of Shanghai and relying on the creative design industry, the company has achieved research and development and industrial docking.

Through the old factory reengineering, industry complementarity, brand operation and channel construction and other measures, the company has realized the pformation and development of Shanghai textile from "creative industry" to "industrial creativity", and established the fashion industry status of Shanghai textile.

It is reported that Shanghai Textile Innovation and pformation in recent years can be summed up in 3 words: "brand", "frontier" and "product".

Shanghai textile has been involved in the construction of creative industry park for a long time. After successfully running 13 creative industrial parks in Shanghai, the park has been classified according to its industrial characteristics and format, forming M50 fashion culture brand, Shang street LOFT fashion life brand, international design exchange center fashion design brand and international fashion center fashion experience brand.

Among them, M50 and Shang street LOFT two brands have 5 home area respectively, through branding and industrialization to achieve scale effect, effectively guide the development of fashion industry.

Relying on the 4 major brands of the 6 major fashion industry public service platform, Shanghai textile will further accelerate the introduction of derivatives and services.

Using Shanghai fashion week and Shanghai International

Shanghai's textile industry holds the pulse of the global fashion industry, and has established close ties with the international fashion industry, the two major city card of the cultural festival.

Since 2009, Shanghai textile has launched the construction of high-end clothing brand Prolivon and people's clothing brand EY. At the same time, M50 has been extended to product and service brand, forming "M50 Design Alliance" to help designers achieve product pformation.

"My little painters workshop" set up a youth art training system. M50's innovative and cutting-edge selection activities focus on mining outstanding young designers.