The Great Breakthrough Of Microculture

The fourth China

The Golden Circle Awards ceremony was held in Beijing. More than 1000 well-known domestic enterprises gathered in Beijing to explore the way of reinventing marketing in the era of upheaval.

Finally, 80 influential enterprises and brands were selected to become the focus of the awards ceremony.

The summit is "

As the theme, the summit included Procter & Gamble, Shanghai Jahwa, Microsoft, E people E Ben, shop 1, CYTS, chain home real estate, Langjiu, Jin Jiu, Lu Hua, Wang Laoji, Yakult, COFCO Fuling, Minsheng Bank and other well-known enterprises at home and abroad.

Among them, Golden Rooster dress, seven wolf, noble bird, AOKANG, Green and other enterprises won the most brand breaking force in 2012.

A successful example of micro marketing: in September 2011, the Golden Rooster dress successfully signed the China Golden Rooster hundred Film Festival, and became the twentieth China Golden Rooster hundred Film Festival designated shoes and clothing brand, and became the cultural industry. In November of the same year, it invited the China's Got Talent champion Zhuojun to be the hero of "dream on the ridge" micro film, presented a dream movie for everyone to strive for. The Golden Rooster brand created a new direction of Min Pao clothing micro culture marketing, and triggered a wave of Min Culture micro culture marketing.

The meeting pointed out that the new media -- the Internet is not just a kind of communication technology and a new type of media. It will be faced with the embarrassment of digital Darwinism if it does not understand and analyze the Internet changing consumer behavior in all aspects of shaping the whole world.

Now is the 3 era of enterprise management. Enterprise organization is a network organization. The idea of organization reengineering in the digital age has already spread all over the world.

In the face of complex interlacing information, people's taste of information can be more and more "pick". How can we send effective information to the target population quickly and accurately? How can the media, enterprises and consumers interact with each other? The final marketing needs to be reinvented comprehensively, not only the marketing strategy, marketing strategy, marketing process, marketing organization, marketing channel minor repair, but also the comprehensive renewal of brand system under the guidance of the new marketing concept. "Three"

In 2012, enterprises, brands and media need to reinventing marketing, discovering new opportunities and creating new marketing values.