Olympic Apparel Made In China Ten Years After China'S Entry Into WTO: Achievements Made In China

In July 27th, the London Olympic Games opened. In addition to the fierce competition, this Olympic Games also has a striking keyword, which is made in China.

How many Chinese made products are there in London? Is the advantage made in China just because the price is cheap? How can China's manufacturing be upgraded to create in China?

Made in China to serve the London Olympic Games

Not long ago, the United States caused an uproar in China because of the Olympic team uniform made by China. It also made the focus of public opinion once again focused on China. "I think the US Olympic Committee should be ashamed and embarrassed. I think the Olympic Committee should put all these uniforms together and burn them down and do it again," Harry Reid, a Democratic majority leader of the US Congress, told a news conference.

Then the major American media also condemned this matter. A member of the United States has calculated that the value of clothing and accessories for every member of the team is $1500. If it is produced by American workers, it can bring us $1 billion in the US economy. The pressure of the US Olympic Committee has promised that the 2014 Winter Olympic uniforms will be produced in the United States.

In fact, the United States is not the only Olympic Games. clothing In China, the Chinese sporting goods manufacturers have already arranged the clothing production of many Olympic teams. For example, China's PEAK group made Olympic garments for New Zealand, Slovenia, Iraq, Lebanon, Algeria and Cyprus and other countries. Jordan sports designed and produced award dress for Kazakhstan, Turkmenistan and Mongolia delegations; the knitted sportswear of two national athletes from Czech and Slovakia came from a clothing company in Zhejiang and Ningbo.

Similar to the US, the London Organizing Committee has been blamed by the domestic media for the fact that the vast majority of licensed products are produced in China. "The Daily Mail" complained: "they claimed that the London Olympics could benefit British enterprises. In fact, tens of thousands of jobs and huge contracts went overseas."

The entry of the host British team and the London Olympic Organizing Committee officials and umpire clothes, a total of 11 thousand suits, is produced by a clothing manufacturer in Yantai, Shandong. The price of the single item is RMB 4000 yuan.

It is reported that the Olympic Games will bring 8 billion business opportunities, 75 thousand business investment opportunities, and more than 2000 direct trade contracts and more than 70000 indirect contracts.

The London Olympic Organizing Committee expects that Britain will get 1 billion pounds and 86 million pounds from Olympic souvenir sales. However, only 9% of the London Olympic licensed products are "made in Britain", and 65% of the licensed products are made in China, and over 2/3 of sports equipment and clothing are made for Chinese enterprises. In the Olympic souvenir market, Chinese manufacturing is more exclusive. In addition to producing Olympic mascots, Chinese enterprises have won the right to make the commemorative emblem of the London Olympic Games.

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"The British market is more like a sudden market than the Chinese market. The closer the market is, the stronger the reaction of the whole market," said a head of a Chinese company.

In addition to sporting goods and souvenirs, tourists from all over the world will take the open sightseeing bus from China and enjoy the development of London in the past two thousand years.

In September 2011, China's Kai Kai bus and the world famous sightseeing bus operator dabashi company signed a double deck open sightseeing bus procurement contract to provide 34 double deck open sightseeing buses to the other side.

Zhang Haiyang, deputy general manager of an Kai bus international company, said: "because of the application of the technology of full load bearing, the car's center of gravity has been reduced, and we can fully meet the rollover and roll test. Because of this full load bearing structure, our vehicle space utilization rate has been greatly improved. Under the condition of setting up the disabled facilities, we have also arranged 80 seats in the vehicle, which has greatly improved the operational efficiency of the customers, allowing single batches of buses to carry more tourists."

In the minds of most Europeans, "made in China" is generally priced at low prices, and the high-end market seems to have nothing to do with "made in China". But these Chinese sightseeing buses not only cost more than one million products, but also have advanced technology, which has changed many British people's traditional psychology.

According to the introduction, in addition to excellent technology, London chose the Kai Kai sightseeing bus, because the company has very mature operation experience.

Zhang Haiyang, deputy general manager of the Kai Kai International Company, said: "our products have been launched into Dubai, Abu Dhabi, Hongkong, Shanghai, Las Vegas and San Francisco in the United Arab Emirates, Cape Town and Sydney in South Africa, and we are still visiting the Washington and Philadelphia tourism projects in the United States and the next World Cup Brazil city sightseeing project."

In addition to the Kai Kai double decker bus, there are 100 Chinese Jinlong buses that will undertake the task of communicating with the streets and lanes during the Olympic Games, of which 10 vehicles will provide spanportation services for the officials, athletes and referees of the organizing committee.

Non price advantage made in China

The initial sprout of China's manufacturing competitiveness can be traced back to the early 80s of last century. At that time, some overseas Chinese entrepreneurs gradually shifted their processing bases to the southeast coast of China. Meanwhile, tens of thousands of local family workshop small businesses began to raise funds and equipment by themselves, starting from buttons, zippers and small screws, and striving to become part suppliers of these overseas companies. Foreign-funded enterprises can not only enjoy the profits brought by China's low cost labor force, but also gradually realize the local low-cost procurement of spare parts, so their price competitiveness has surpassed the competitors in the international market.

Since the middle and late 80s, the embryonic form of China's manufacturing industry chain and industrial cluster has grown up along the southeast coast of China.

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Century UK is one of the largest wholesale and Internet distributors in the UK. Since its establishment 8 years ago, the company has been providing services for more than 50 UK model aircraft manufacturers. Mark Tilbury, general manager of the company, said that the original products of the company were mainly imported from the United States. However, since the beginning of second years, the proportion of imports from China has gradually increased. Now, about 90% of the company's models are imported from China.

Mark explains why the reason why China is so popular with "made in China" is that China's product matching capability is very strong. He has 6 to 8 major partners in China.

Secondly, the quality of Chinese products is high, the way of production cooperation is flexible, and the price is very competitive. The model airplane products are usually designed by Chinese manufacturers, and then returned to production by the British partners. The whole cooperation process is very smooth. To sum up, the price of "made in China" is very high. China is not just a British company, but Japan and Korea Companies have invested a lot of money in China. They do not come for cheap labor, but because China is the best place to manufacture.

Kenichi Ohmae, a famous Japanese management scientist, said: "there are 6 electronic components suppliers in the Pearl River Delta region of Guangdong. They are the best place for the production of electronic products. Small and light electronic products, such as mobile phones in the Yangtze River Delta region, (Guangdong Pearl River Delta region) 6 electronic components suppliers can provide parts for the (Yangtze River Delta region) terminal products. In addition, Chinese suppliers have also improved in terms of product quality delivery time and design capability, making China the best manufacturing place in the world.

At present, China has 39 industrial categories, 191 middle classes and 525 sub categories. It is the only country in the world that possesses all the industrial categories of the United Nations Industrial Classification, thus forming an industry system that is unique and comprehensive. The complete industrial system has endowed China with a unique range of economic benefits and has become an important source of China's manufacturing competitiveness. As Mei Xinyu, a researcher at the Ministry of Commerce of China, pointed out that in the current situation, the "non price competitive advantage" made in China is becoming increasingly prominent. Quality and credibility have made Chinese manufacturing more and more markets.

From made in China to created in China

In March 2009, Beijing crystal digital Polytron Technologies Inc became a digital image service provider of the 2012 London Olympic Games through international bidding. The London Olympic Games chose to cooperate with the crystal stone because of their outstanding performance in the 2008 Beijing Olympic Games.

The demonstration of the scroll and bird nest bowl around the opening ceremony of the Beijing Olympic Games is from the hands of crystal stones. The two creative classics that all over the world applaud the world's reputation for crystal stones.

Audio 6 Beijing crystal stone digital Polytron Technologies Inc chairman Lu Zhenggang:

"The Beijing Olympic Games is a great opportunity for us to turn a local enterprise into an enterprise that is initially nationalized."

Today, crystal stone has more than 3300 employees, branches in Shanghai, Shenzhen, Hongkong, Losangeles, Tokyo and other more than 20 cities, becoming the top international digital imaging technology companies.

At the London Olympics, crystal stones will be responsible for the opening ceremony and all ceremonies' digital content, promotional videos, visualization of all 36 venues and promotion of mascots. It can be said that the visual appearance of London Olympic Games is created by China.

For the London Olympics, crystal stone set up a company in London and recruited creative talents from all over the world.

Beijing crystal stone digital Polytron Technologies Inc chief information officer Zhuang Yan introduced: "most of our company's employees have expertise in technology. Whether in the field of image or program development, there are top international standards.

However, against the backdrop of the global economic recession and the devastated European economy, crystal stone has been losing money for two consecutive years in the London Olympic Games. Crystal chose to stick to it.

Lu Zhenggang, chairman of Beijing digital crystal Polytron Technologies Inc, said: "this is my strategic step, and this step must be taken. If we finish the London Olympic Games, we can show the openness, cross-cultural ability and innovation ability of a Chinese team. So it costs more, and I have to do it. "

The four year Olympic Games is no longer a purely sporting event, but a perfect combination of marketing and marketing to become a showcase for world brands. Top sports and sports resources bring more than just direct book income to the enterprises. Its core value is to enhance the brand height and give consumers a strong brand perception. This is also what Chinese enterprises need most now.

Unfortunately, among the 24 suppliers of the London Olympic Games, China has only one crystal stone.

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epilogue

The result of "made in China" in London Olympic Games is the embodiment of the rapid development of China's foreign trade in the past 10 years after China's accession to the WTO.

More than a decade ago, China formed an expansive growth pattern on the export of low-end products, which is now difficult to sustain economic growth. On the one hand, in many industries, China has already occupied a large market share and is hard to expand. On the other hand, low value-added products have low added value and have little competition.

China's export industry needs industrial upgrading, not only from low-end products to high-end products, but also from processing and manufacturing to service industries. Looking forward to the future, China will have more "crystal stones" appearing on the world stage.