As A Chinese Fashion Brand, We Should Focus On Local Design.

Without leaving the house, you can see the great show that is fashionable in the international fashion week. It must be what Chinese fashion enthusiasts are happy to see, Hugo boss and Giorgio Armani. Even the rare senior designer Jean-Paul Gaultier has made a gorgeous rain night in Beijing with his brand name.

Show, Dior for the first time in Paris Haute Couture (advanced customization) show moved to Shanghai, and many fashion designers and celebrities also invariably visited the two places, such as Frida Giannini, Alexander Wang, Alber Elbaz, Tomas Maier, Elbaz,...

All this has been concentrated in China. We must not be surprised. The arrival of these fashion masters has pformed China into the most fashionable country in the world overnight.

Nowadays, China has more than 1 billion 400 million people living on this land, and the annual GDP growth rate of more than 8% has attracted more and more big names to start a big show in China.

Top designers will not talk about brand planning, but when it comes to clothing design, they all express their willingness to apply Chinese elements, including the color and style of architecture, to their clothing design in the future. What does this mean? What is the most potential market in China?

Although some people feel that the display of these international brands is a bit of a blip for money, or this kind of "affection" is not so pure, almost everyone welcomes these big visits. Once the traditional fashion is greater than the fashion, China is now like a dried sponge, absorbing all these external moisture and nutrients.

For those high luxury luxury brands, the Chinese people are excited about their strong spending power and respect for their brands. So they add Chinese elements to the design and raise their prices tacitly to show their respect for China.

This hypocritical "respect" also shows us that the powerful Chinese have already influenced the world with their purchasing power of luxury goods, and everyone is talking about what is popular. Everyone seems to turn himself into a fashion element.

But in fact, apart from going over the magazines and buying crazy luxury new products of every season, what else can we do? Even in this way, in the eyes of many people who regard themselves as noblemen and tasteful, queuing up in the luxury stores that are visible everywhere is full of upstarts.

Imagine that when a product is full of eyes and a sharp eyed person can not instantly see the true and false, such luxury can only satisfy its vanity.

As a growing Chinese fashion, we should focus more on our own local design, and strive to enhance the design of our country to a level comparable to that of foreign countries.

Anna Wintour says the French are fashionable because they never follow the fashion.

When can Chinese people penetrate this principle?

Maybe if you stay up all night queuing up to wait for a new brand of limited money, the French are laughing gracefully over their mouths: "look, this group of woodlouse from China!"