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The Fashion Business Is In Frequent Trouble, And The "Business Opportunity" In The "Despot" Market Has Gradually Become "Injury Machine".

2012/8/17 10:05:00 22

Clothing ManagementBrand ClothingThe Bottom Business Market

In recent years, the underbusiness has encountered many difficulties in the course of operation. The turnover has dropped sharply, and has become a "vulnerable group" because of the market risk. Operating at intermediate frequency is in trouble. Despot Market There are more and more "business opportunities" becoming "injuries". Insiders believe that in recent years or because of their own positioning deviation, or their internal services are difficult to satisfy customers and poor management are all the main reasons for the gradual disappearance of the advantage of disadvantaged business and gradually becoming a "vulnerable group".


   Self localization bias


Deviations in planning their own positioning are the main reasons why many despot frequently encounter difficulties after a period of operation. The deviation of self positioning is reflected in the asymmetry between demand type and target customer demand.


Take an undertakings as an example, the despot is far away from the downtown area. Brand clothing Shops originally thought it would bring convenience to nearby residents, but people would choose to shop more centrally. Because the location is remote, the despot keeps changing shop facades, and the deviation of its positioning is not the main reason for its poor management.


Internal service is hard to satisfy.


Some of the bottom merchants have grasped their own position before opening the shops, but also because they are in the late stage. Management Some of the details will ruin a good business situation. Besides providing customers with what they need, a shop will also be satisfied with its internal services. Some investors choose to operate Deshang projects near the outskirts of the country, and supermarkets and stores are mainly used to facilitate the daily life of nearby residents. However, the shops that should be welcomed are too inclined to think that their own advantages are obvious. They think that the occupants should live and shop. Therefore, the situation of shop service is arrogant and the quality of goods is difficult to satisfy. As time passes, bad internal services finally lose the brilliance of the original despot.


   Ineffective management


The industry believes that the gradual disappearance of the advantages of the despot and the increasingly gloomy business are not only their own internal reasons, but also the external reasons brought about by the opening up of the despot. On the one hand, because of the rapid development of other commercial real estate in recent years, investors have more choices. On the other hand, it reflects the problem of community interference and conflict with community planning. The hot business of the despot business will cause more staff turnover and vehicle flow, which will increase the management difficulty of the community and disrupt the original community planning.


More importantly, the increase in the number of vehicles will also cause some security risks. Therefore, the management of the despot makes the original "business opportunity" gradually become a "injury machine", and also makes the "prosperous" despot lose its past glory.

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