Lanxi Textile Industry Strives For Transformation

Yesterday, the workshop of Zhejiang Lima Yunshan Textile Co., Ltd. was buzzing, and nearly 1000 air jet looms imported from Japan were all started. Zhang Shugen, chairman of the board of directors of the company, said that although the macroeconomic situation was relatively severe this year, the enterprise's efficiency still achieved gratifying growth.

Zhang Shugen has another identity: Lanxi Textile President of the industry association. In the case of a general decline in the national textile industry, Lanxi's textile industry scenery is unique. Zhang Shugen has a clear understanding of this: "We have tasted the benefits of transformation and upgrading, but we are facing a new round of reshuffle, and this road has to continue."

The scenery here is unique

As the pillar industry of Lanxi, the textile industry has maintained an annual growth rate of more than 20% since 2005. In 2011, Lanxi textile industry completed sales revenue of more than 20 billion yuan, paid taxes of more than 500 million yuan, and realized a total profit of more than 1 billion yuan. From January to July this year, textile enterprises above designated size realized a total output value of 10.19 billion yuan, up 32.5% year on year, and a new product output value of 2.25 billion yuan, up 95% year on year, becoming the main engine of industrial economic growth. Especially since 2008, Lanxi textile industry has ushered in a stage of great investment and development.

How can Lanxi textile industry break through against the trend? Zhang Shugen said that the first reason is that Lanxi textile industry has a relatively deep foundation for development. In 1965, the state invested to build Lanxi Cotton Textile Factory, marking the birth of modern machine textile manufacturing in Lanxi. After the 1990s, although enterprises owned by the whole people and collectively have been restructured successively, they have accumulated a large number of talents for the development of Lanxi textile industry.

It is these talents who led the development of Lanxi textile industry. According to statistics, there are more than 1300 large and small textile enterprises in Lanxi, 210 enterprises above designated size, including 45 enterprises with output value of more than 100 million yuan.

Another important factor promoting the growth of Lanxi's textile industry is the advanced equipment level. In recent years, Lanxi has issued policies to encourage enterprises to introduce advanced equipment from Japan, Germany and other places, which has led the industry and greatly improved production efficiency and quality. A Japanese Toyota jet loom costs more than 300000 yuan, and Lanxi has more than 10000 sets. Not long ago, Toyota set up a service center in Lanxi.

Puzzlement of core competitiveness

It is reported that by the end of the 12th Five Year Plan period, the sales volume of Lanxi textile industry will reach 50 billion yuan. However, challenges such as large fluctuations in raw material prices, rising labor prices, rising international trade protectionism, and further increasing pressure on energy conservation and emission reduction forced Lanxi textile industry to think about the following questions: Where is our core competitiveness?

"It's hard to say, our textile industry Not even weaving industry, but actually processing industry. ”Zhang Shugen said.

First, look at the industrial chain. Someone calculated that the production of one meter of white grey cloth could only earn 0.6 yuan; After printing and dyeing, one meter of cloth can earn 1-2 yuan; A pair of pants with a factory price of 20 yuan can earn six or seven yuan. In Lanxi, a large number of enterprises are engaged in white cloth processing. "Our industrial chain is' big in the front, small in the back, and short in the middle ', that is, the spinning volume at the front end is large, there are many hoarding enterprises, the production capacity of manufacturing enterprises at the end is small, and there is a lack of printing and dyeing in the middle." said Xu Jianzhong, chairman of Zhejiang Jiaermei Textile Co., Ltd.

Take printing and dyeing as an example, which is an indispensable process in the textile industry. At present, Lanxi has only one printing and dyeing enterprise, "Yunshan Textile", whose printing and dyeing production capacity can only meet 1.5% of the market demand of Lanxi textile industry. Many textile enterprises want to transport their products to other provinces for printing and dyeing, which not only increases the production cost, but also extends the product turnover period.

Then look at the brand. The "Shuangdeng Towel" of Zhejiang Shuangdeng Home Textile Co., Ltd. is the first Chinese famous brand product in our city. But Zhang Jian, the chairman of the company, said that one of the 11 towel manufacturers with the title of Chinese famous brand product in China has closed down, two have been transferred, and one has stopped production. "This shows that how to make 'Chinese famous brand' truly become a famous brand product with important market influence is still a big topic."

Explore in many ways to solve the problem

How to transform and upgrade the textile industry of Lanxi into an important industry in the province and even in China? The Implementation Plan of Lanxi Cotton Textile Industry Cluster Transformation and Upgrading Demonstration Zone pointed out that only by constantly transforming and upgrading to the industrial chain with high added value, can better benefits be obtained and sustainable development be achieved.

Zhejiang Longma Garment Co., Ltd. has a national first-class design and plate making center, and has also set up a fabric development center in Keqiao China Textile City. This year, they joined forces with Italian manufacturers to create their own high-end fashion brands, trying to "walk on two legs" of OEM and self creation.

In order to further improve the industrial chain, Lanxi will work together to promote the transformation and upgrading of the printing and dyeing industry and further enhance the competitive advantage of printing and dyeing by taking measures such as exit transformation, elimination of backwardness, mergers and acquisitions, and cluster upgrading. It is reported that 2 to 3 large-scale, low energy consumption and low emission printing and dyeing enterprises will be built in Lanxi next year.

Some people have made efforts to extend the industrial chain and build brands, while others have chosen to take the road of differentiated management.

Zhejiang Sanxiang New Material Technology Co., Ltd. mainly produces non-woven industrial fabrics, spunlaced non-woven fabrics, etc., of which spunlaced non-woven fabrics are jointly developed by the enterprise and Tianjin University of Technology. Pan Yueming, the person in charge of the company, said that due to the high technical content of the products, they were welcomed by the market. The orders had been placed in October, and the profit was much higher than that of traditional products.

There are also many insiders who place high hopes on Lanxi textile professional market. Zhang Shugen said, "First of all, this platform will help Lanxi's textile industry to expand its domestic and international markets in an all-round way. At the same time, it will attract technology and talents from various processes such as raw materials, design, printing and dyeing, and processing to gather here, so that the industrial chain can be improved and the information flow will be more sufficient."

Differentiation, branding, high-end and internationalization, Lanxi textile industry Transformation and upgrading New steps have been taken on the road. Hu Jitu, Director of Lanxi Municipal Bureau of Economy and Information Technology, said, "We will strive to develop the textile industry into a modern development industrial cluster with greater scale competitiveness and international competitiveness through several years of efforts."