Marketing Strategy Of Women'S Clothing Stores

Wenzhou women can also wear designer's unique works just like the stars at the door. A new clothing store in Wenzhou has started this special business, specializing in exclusive designs for sale.

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Have to do it beforehand.

Investigation, regular run enterprises.

Write a feasibility speech, business plan book, etc.

The feasibility speech can include the following parts: Market Research, market segmentation, market positioning, competitor analysis, risk analysis, the company's strengths and weaknesses, interest analysis, revenue analysis, business direction and long-term goals, the enterprise's phased goals, and the means and methods for implementing the phased goals.

Of course, it doesn't have to be so complicated for ordinary people to open a women's clothing shop.

But you must at least have a deeper understanding of the market.

The success of women's clothing stores does not depend on what you sell, but on your management level and marketing level.

Different women's clothing stores will have different considerations.

Below, according to my idea, I want to talk about several aspects that should be paid attention to in the general retail women's clothing store (small supermarket).

A good address is half the battle.

Several factors usually need to be considered in site selection are human flow, traffic conditions, nearby residents and units, and site selection.

Site selection is very important.

Also consider whether the shops nearby are inconsistent or complementary.

In general, it is best not to have competitors in the vicinity.

But not necessarily, such as the concentration of commercial units in commercial areas, but helps to accumulate popularity.

When the supermarket opened, there was also a concept of business circle.

The so-called business circle is the service coverage of women's clothing stores.

Consumers in the business circle usually come to shopping, and the possibility of shopping outside the business circle is relatively comparable. Of course, how to determine the size of the business circle is also very particular. We should consider the scale of women's clothing stores, competitors, traffic conditions and so on.

Shop design and store design.

Recruitment design should be personalized.

It can give consumers a deep impression or feel good.

Women's clothing shop design is also important, such as lighting brightness, wall and ground color, shelf display and so on.

Never sell fake goods.

General small supermarkets can also consider: door-to-door, 24 hours of business, some convenience measures, services and promotions.

First of all.

You can also learn some promotional materials such as shopping guides, posters and other promotional materials.

The membership system and the bonus points system can also be considered.

If you think about it, there must be a lot of ways to promote sales.

We should consider the way of stock purchase and the way of stock purchase.

Even in order to reduce the selling price, marketing is very important.

How to reduce sales cost?

It can also consider the combination of other small businesses centralized procurement, decentralized distribution.

The type and quantity of merchandising should be based on experience or data analysis of merchandise sales.

Scientific marketing can reduce inventory and raise capital turnover.

Generally in

There is a relatively mature approach to consider joining.

Can make big chain enterprises.

And more standardized.

Chain stores generally distribute goods to franchisees.

Joining such enterprises can reduce risks and make use of the brand effect of chain enterprises.

Sometimes chain stores sometimes conduct management or other training for franchisees.

The bad thing is to sacrifice some profits to the chain enterprises, and also to create brand for ourselves later.