Dangdang Sees Hangzhou Women'S Wear Market Price War Inevitable.

In August 30, 2012, it was dressed in its own brand.

And casual pants, Dangdang CEO Li Guoqing is present in Hangzhou.

This time, he took a fancy to Hangzhou women's clothing.

On the micro-blog, Li Guoqing "mouths", in reality, Tucao price war, bombardment of "War Within Three Kingdoms", a media meeting will let people see "Li big mouth" the skill of the mountain.

"When I first came to Hangzhou, I thought that Ma Yun was so huge that I was in a bad mood."

Li Guoqing's jokes, in fact, gave us a question: when we came to Tmall's base camp, where did Lao Li sing? In the face of public questioning, Li Guoqing revealed that he had come to a business fair.

Selling books is not enough. Dangdang has expanded its category to

, home department stores, digital products.

Among them, Zhejiang merchants accounted for 35% of Dangdang platform trading volume.

No wonder Lao Li, who seldom came to Hangzhou, came to make a cry in person this time.

In addition to Wenzhou's leather shoes, Ningbo men's wear and women's wear, Hangzhou women's wear is naturally a major goal of Li Guoqing's Zhejiang line. At present, there are brands like Eve Li, Xiang Ying, ancient wooden sunset sheep and Jiangnan cloth dress.

"Tmall's consumer group is too large, from young people to the elderly, they are reluctant to give up.

Then serve the 28 year old customer group ~38 years old.

Three years ago, some brands often made fine products to Tmall. They sold shoes for 680 yuan under the line, but when they reached Tmall, they sold more than 280 yuan, so they changed the cortex.

Such a low price is not what Dangdang needs.

Dangdang did not invest in War Within Three Kingdoms, the price war between Jingdong mall, Gome and suning.com.

"It's just a war of words, a gimmick."

Li Guoqing was proud of not participating in the war.

For ordinary consumers, when will there be a large-scale electricity price war this year? When will we be able to enter products that are cheap and good? This is the most concern.

"Price war is inevitable, but the price war in the three quarter will not be worse than in the two quarter. After all, the capital is there.

However, as long as Dangdang core categories of price wars, such as books, clothing and so on, Dangdang will be willing to join. "

For the increasingly demanding online shopping people, in addition to attractive prices, the same speed of logistics and price war can draw money.

Yesterday, according to Li Guoqing, at the latest, next April, Dangdang will be in

A distribution center, a city with a radius of 160 kilometers, can enjoy the day.