Clothing Wholesale Channel Of Clothing Enterprises

The channel does not seem to be complicated, nor does the channel mode adopted include franchised franchise, wholesale market wholesale, general agent, self owned counters or exclusive stores, direct selling, etc.

However, behind these seemingly simple channel models, there are many non-standard phenomena, which make many garment enterprises hesitate in their business development.

Wholesale pain

The wholesale market is the biggest hub for the development of China's garment industry, but with the gradual maturity of the consumer market, brand clothing will become the dominant market.

Wholesale will eventually become a way of selling in the past.

Because the wholesale process can not build a brand image at all, it can only rely on low price advantage to win, and it is no longer consistent with the mainstream market environment.

With the development of the market, the influence of many large garment wholesale markets in China is gradually weakening.

Wholesale business has made the profits of enterprises become thinner and thinner. Now many clothing enterprises can only earn two or three yuan by selling a single garment, and the low profit margins make the enterprises lack enough stamina.

Wholesalers fleeing goods is also a serious problem, because the wholesale market radiation is really too wide, often produce some Cross shipment situation, triggering various market contradictions.

Many wholesale

The biggest problem facing clothing enterprises is the payment of arrears, and a large number of goods are spread to wholesalers by way of credit sale, resulting in greater financial pressure.

In turn, these arrears have become bargaining chips for wholesalers and manufacturers to negotiate conditions, causing manufacturers to often fall into a passive position. Many manufacturers are almost led by wholesalers.

If you want to pform into a brand, you may worry about not getting the money back.

Judging from these conditions, it can be said that the manufacturers are completely in a passive situation and can easily be led by the agents, because it is related to the market of six provinces and one city and 2 million of the distribution volume. If the agents do not do things according to the rules, the manufacturers will have no choice but to do so.

What is the driving force behind this development?

The pain of pition from wholesale to brand

Wholesalers usually only charge the goods by hand, but the enterprises do not know where the products are sold to the whole country.

With the awakening of brand awareness, some garment companies taking the wholesale route are trying to fade out of the wholesale market in order to seek long-term development, so as to realize the pformation from wholesale to brand management, but the road of pformation is always full of hardship and suffering.

Transformation means adjusting the original channel.

There are two ways of adjustment: one is to guide the original wholesale customers and dealers to change their ideas and ways of operation to make brands.

The other is to replace customers and rebuild channels.

In the process of pformation, there are still many market historical problems that need to be solved. We must reclaim the money paid out, standardize the price system, and recover some outdated products which are backlog in the dealers' hands, and bear the responsibility of violating the contract.

All of these, customers are not always willing to cooperate.

Moreover, in general, during the pition period, there will be more general shocks in the market sales of enterprises, and the market will shrink in the short term.

Many brands still have this phenomenon. On the one hand, the brand has entered the shopping mall to open stores, and on the other hand, it can find products everywhere in the wholesale market.

The market still exists the relationship between cutting and chaos, which affects the overall image building of the brand.

There are not a few enterprises that are baffled by pformation. The road of pformation is tortuous and long.