Interview With Shi Meimei, General Manager Of Da Ya Clothing.

"Dancing with Wolves" for 12 years -- mutual benefit and common growth

Founded in 1999, located in Ke Ren Village, Shenzhen town, it has more than 3000 workers. It is a garment manufacturer specializing in producing jackets, windbreaker and other products. It is a partner of local brand menswear enterprises such as seven wolves, XTEP, noble bird, del Hui and Xi Dalong. It provides clothing product design and processing services.

At the very beginning of its founding, Da Ya was only a small processing plant with 200 workers.

In 2000, it began the process of cooperation with the seven wolves. In the past 12 years, the great Asia and the seven wolves have been united in their efforts to achieve mutual benefit and grow together.

Today, the seven wolves have already been the leading brands of Chinese men's clothing, and the annual output value has reached 600 million yuan, which has made common progress in varying degrees.

"Maybe someone will ask," Da Ya is just a OEM.

How can the factory and the seven wolves have more than 10 years of sincere cooperation, mutual benefit and win-win? "Shi Mei Mei said that the key lies in the manufacturing enterprises to play their role, take the initiative to upgrade, undertake local capacity, and achieve long-term development of enterprises.

Stick to "root, soul and soul" -- manufacturing enterprises rush out of the world

"Over the past more than 10 years, we have come to realize that as a manufacturing enterprise, quality is our root and is our most important capital."

Express.

Shi Meimei said that in the past more than 10 years, he has always regarded seven wolves as his own brand. No matter in terms of quality or delivery date, YADU vigorously attaches importance to its cooperation with the seven wolves, emphasizing every aspect and pursuing perfection.

"Seven wolves have never regarded us as an ordinary processing plant, but regard us as a community of interests, common progress and common development."

Shi Mei Mei said.

So, how to guarantee the quality of over ten years? Shi Mei talked about "management". She thought management is the "foundation" of enterprise development.

According to the introduction, in order to integrate with the brand enterprises, efforts have been made in the management of Asian enterprises. We have hired internationally renowned IE teams and management consulting companies to sort out and plan the enterprise management, and have achieved remarkable results. The enterprises have greatly improved their product quality and efficiency, and established their own modern management team and established a standardized system for management and production.

In the course of development, Da Ya has always adhered to a belief that "honesty".

Shi Mei said that this is the principle of doing business and the "soul" of development.

"Since we are making OEM for others, we must guarantee quality and delivery time. Our aim is to be an honest business, a smiling customer and a happy employee.

In recent years, we have won the cooperation with famous brands such as XTEP, noble bird, del Hui and "Xi De Long", and the development of enterprises is more rapid and stable.

Shi Mei Mei said.