Red Dragonfly That Leads National Brands To The International Market

Oriental aesthetics has always been one of the mainstream aesthetic values in the world.

But in China's fashion industry, the design and style are mainly modeled on foreign brands, and products lack originality. Many people believe that if Chinese brands want to enter the international market and become influential brands, they must pay attention to product design. Fully excavating and manifests the Oriental demeanor on the product is conducive to the dissemination and Realization of brand value.

China is one of the representatives of eastern culture. Its 5000 years of history and culture have a long history, and its profound and mysterious world shocked and curious. The 30 years of reform and opening up have brought Chinese culture to the world, and it has been widely accepted and accepted by the world. At the same time, Chinese culture absorbs the essence of foreign culture with its strong inclusiveness. The continuous integration of Chinese and Western cultures promotes the continuous development of Chinese culture.

As a national brand of China's fashion industry, the red dragonfly has a rich and solid culture and natural affinity. Over the years, red dragonflies have deeply explored, studied and disseminated China. shoes We should adhere to the path of product innovation coexisting with independent R & D and cooperation between China and foreign countries, and enter leather products. clothing Many fashion areas, such as jewelry, take the lead of Oriental fashion as our mission, and constantly accumulate and strengthen our cultural strength, technological strength and fashion taste.

Red Dragonfly set up R & D center in Milan, set up R & D center in Shanghai, Guangzhou, Wenzhou and other places. At the same time, it set up shoe technology laboratory and China shoe culture museum and other institutions at headquarters. Leatherwear And domestic and foreign research institutes such as the footwear industry research institute and Belgian Ace Kang company to carry out technical research and innovation.

The blending of Oriental culture and Western culture is fully reflected in the design team and style of Red Dragonfly products. Red dragonflies hire some of the top footwear industry in Italy and Spain. Designer Meanwhile, the designer team of Red Dragonfly will be trained to ensure that the talent team, fashion information and product design are synchronized with the highest level of the world's frontiers and industries.

It designs a large number of international original works, which are close to the international fashion trend, and contain the spirit of Oriental Culture "Rhyme". It attracts consumers' admiration for oriental culture and leads the trend in the sacred land of the East, forming a fashion and highly respected.

Today, the red dragonfly is pushing ahead with the strategy of "one brand and many products", that is, under the brand of "Red Dragonfly", it has many categories, such as men's shoes, leather goods, children's articles and so on. These categories can be opened shop or open shop, laying the foundation for upgrading terminal channels.

Every product of the red dragonfly is presented in a thematic way, from the Chinese blue and white porcelain to the Mediterranean style, from Provence to the sinking Venice, from Paris to the theme of "Edinburgh" in 2012/13. The product style is distinct and the theme is clear. The Red Dragonfly promotes the brand spirit of innovation. By developing a series of original works that are close to the international fashion trend and containing oriental culture, we urge people to break the shackles of traditional ideas, guide people to innovate, challenge, surpass themselves and create their own original new life.

Strong local culture, international original design, and the potential to lead the Oriental fashion, I believe that the Red Dragonfly will become a modern, excellent and international shoe and clothing company. The dream of creating a respected brand is no longer far away.