New Marketing Concept Of Clothing And Footwear Enterprises -- Emotional Marketing

Emotional marketing is everywhere.

Emotional marketing is not a marketing emotion. "Loving father" is not associated with "lover".

More often than not, it is a catalyst on the basis of conventional marketing. It is a new attempt and thinking of clothing enterprises in the absence of obvious effects of conventional tricks.

Emotional marketing is not far from us, it is even everywhere.

Take a very simple example. Last month, Li Zhixin, a lecturer from Asia fortune forum, went to Huatai Bao to give lectures. When the host brought out the grape reception, Li said he never ate grapes, but when the host told him that this was brought back from Xinjiang by Chen manager, Li always politely ate a little. When he saw that Chen was a big Belle, and Chen told him that it was specially brought for him, Li had eaten half a plate.

From "not eating grapes" to "symbolic eating" and then "eating half a plate", there is no doubt that Li, a marketing expert, is still "marketing" and has been marketing by emotional marketing.

On the one hand, this example tells us that emotional marketing is everywhere; on the other hand, we tell us that in fact, we usually use emotional marketing intentionally or unintentionally, so listeners should not be unfamiliar with emotional marketing.

Size clothing business actually needs emotional marketing.

This is also the success of emotional marketing.

As early as when I was in University, I sold apples specially for the apple vendors at the school gate. At that time, I suggested that the vendors pick out two pairs of apples and the profits were nearly twice as high as that, so that the charm of emotional marketing can be seen.

Successful emotional marketing

It is very impressive. In addition to the advertisement on "mother's feet washing", a beggar begged, and in front of it, he said, "I can't see anything". As a result, only a few poets of money passed by. Once a poet passed by, he decided to help a beggar. He added a few words to the board and changed into "spring is coming. The scenery is beautiful. I can't see anything". What's the result? In less than half an hour, his plate is full.

The addition of several words aroused sympathy and sympathy among passers-by, and people's kindness was aroused, and the effect came up.

A good emotional marketing must be able to resonate with consumers. It must be able to impress the minds of consumers.

For example, in recent years, people have been studying the recall marketing, through the recall of a particular scene, to achieve the goal of win-win with consumers.

Under the premise of excess production data, taking out things in 50s, 60s and 70s will sometimes bring a bright marketing effect. Even though you may not encounter anything there, it will still make countless young men and women yearn for it. This is the power of emotional marketing.

Unfortunately, Daming Lake do not have such marketing thinking, and do not even know such emotional marketing. Even though there is such a good opportunity, they will not seize it.

You can imagine that formaldehyde detection is a very important purpose is to detect whether the newly decorated houses contain too many harmful health formaldehyde, the purpose is to make people feel safe and healthy, so in nature, can also be implanted in emotional marketing.

Emotional marketing is not everything. Emotional marketing is ubiquitous in the process of marketing, but it is not omnipotent. It only provides you with the "east wind" you need most when you have everything ready, so as to complete your Chibi plan.

Because there are many in reality.

The basic work is done very well, but it is only a poor effort that leads to marketing failure.

Emotional marketing is just the last step in marketing, which is the last straw to help you succeed.

As a marketing person, you can't do routine work at all. Emotional marketing is just your catalyst. This is something Shao Zhufu must remind. Never let emotional marketing be deified. It's not a universal rule.