The Success Story Of General Manager Ma Chuxiong

As the market changes, Leisure wear The market is likely to produce a situation of melee is inevitable, such a situation can make some original home clothing brand from all aspects of efforts, only pay attention to the design concept mining and brand culture promotion, in order to finally win business opportunities. This not only greatly stimulated consumers' demand nerves, but also enhanced their brand's consumption concept, and recognized some brands from sensory awareness. Market competition is cruel. With the "battle" between enterprises, some blindly follow suit and do not have a professional enterprise will become the victim of the industry after expanding the layout of the home furnishing market. This is the inevitable result after the "Great Revolution".

China Textile Business Association home furnishing dress Specialized Committee is a specialized industry organization. It plays a role in regulating, promoting and promoting the standard setting, resource integration, communication among enterprises, industrial chain improvement, brand building and channel dissemination in China's home furnishing industry. As an old brand manufacturer of large household clothing, Xiang Guangda has the obligation and responsibility to display the elegant style of home furnishing industry.

General manager of Ji Ma, a way to improve brand awareness. Ma Chu Xia It has rich experience, such as making advertisements that are novel, unique, unconventional, and can form certain visual or auditory impact; to collect lively, catchy slogans or small poems; to publicize brand symbols extensively; or to try to create news on their own cards and products, and to win media coverage, is also an ideal way to enhance brand awareness; and even companies will consider improving their brand awareness through sponsoring certain activities.

A large number of OEM production results in low profits; blind competition leads to disorderly competition; serious homogenization of products lacks competitiveness; consumption guidance is inadequate. With the rise of domestic clothing market and the entry of foreign brands, domestic clothing enterprises will face more competition and challenges. At this time, "independent innovation", "accelerating the training of designers", "cultivating high value-added brands", "optimizing the industrial structure" and "strengthening the construction of channels" are particularly important. The implementation of these strategies is inseparable from the planning and efforts of the enterprises themselves, and the support of the government and industry associations.

Build a century old enterprise and create a hundred years brand. National Costume Brand. In view of the development of the "Ji Ma" brand, a long-term plan has been carried out since 2005. In order to ensure the enforceability of the plan, five years are regarded as a development cycle. The first five year plan (2005 - 2009): Based on enterprise infrastructure, focusing on product R & D and product quality, establish and improve the functional departments of enterprises and take the internal management of enterprises as the core. In the same period, we will operate double brands in the market and gradually improve the sales channels and networks that are developing steadily and steadily, laying the foundation for the establishment of group enterprises. The second five year plan (2010 to 2014): become a well-known brand of domestic clothing, with effective integration of group enterprise resources, focusing on enterprise culture construction, brand promotion and marketing, and at the same time, guide employees to participate in business management and lead partners to take the road of common development.