Original Jeans Brand Levi'S Launched A New (TM) Series

　　 Levis (Levi‘s ®) The brand has launched a new denim series, which combines waste materials, especially recycled plastic bottles and food plates. Each Levi's Waste

James Curleigh, global president of Levi's brand, said: "At the beginning of our product design, we had a certain purpose. We hope to increase the value of waste, change people's concept of recycling, and encourage people to further participate in recycling. This series confirms that waste can be reborn without compromising quality, comfort or style."

Levi's 2013 Spring Waste

Through the company's partners, polyethylene terephthalate materials - including brown beer bottles, green soda bottles, water purification bottles, and black food trays - are collected through municipal recycling projects across the United States. These bottles and food trays are sorted by color, and then crushed into thin pieces to make polyester fiber. Next, polyester fiber and cotton fiber are mixed and finally woven together with Cone Denim's traditional cotton yarn to make denim used in Levi's Waste

Curleigh added: "We have made new use of waste and made our own contribution to waste recycling through this series. We don't just want to reduce our impact on the environment, we also want to make the environment better. We are committed to making products in various ways that are beneficial to mankind and the earth."

New Waste

Introduction to Levi's brand

Levi's brand is the representative of classic American style and personalized leisure. Since Lihui first launched the brand product in 1873, Levi's jeans have become the most famous and imitated jeans in the world clothing ——It has firmly captured the hearts and imagination of generations. Today, Levi's brand portfolio is still developing, and has always maintained an unparalleled spirit of unremitting exploration and innovation in the clothing industry. The brand's main jeans and accessories are sold in more than 110 countries, and people around the world can find their own style from them.

Introduction to Benefits

Lihui is the world's largest brand Clothes & Accessories It is one of the world's leading denim apparel companies. The company designs and sells jeans, casual clothes and related accessories for men, women and children, including Levi's, Dockers ®、 Signature by Levi Strauss & Co. ™ And Denizen ®。 Its products are sold in more than 110 countries around the world through chain retailers, department stores, online stores and more than 2300 franchised stores and self operated stores of the company. The company's net income in fiscal 2011 was $4.8 billion.