The Shandong Garment Industry Is Caught In A Strange Circle. The Director Of The Information Department Of The Garment Industry Association Explains The Formation Of The Strange Circle.

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< p style= "text-align: center > > how to digest high inventory commodities has become the biggest problem of" a target= "_blank" href= "//www.sjfzxm.com/" clothing "/a" industry.

< p > according to statistics, as of September this year, 80 domestic "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "clothing listed companies, 66 stocks of billions of dollars, 11 Ku Cunchao 1 billion, a brand is a high price of up to 24 billion yuan.

The corresponding phenomenon is that since the fall of this year, many merchants in the provincial capital have been enjoying a lot of discounts and promotions.

"If all garment enterprises in China are closed, they will only have enough stock to wear for three years."

Although many people in the clothing industry believe that the news that has been spreading rapidly on micro-blog has been exaggerated recently, the high pressure of the clothing industry is indeed an indisputable fact without the accuracy of the data.

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< p > people in the industry have revealed to reporters that many fast fashion brands including UNIQLO, a href= "http://sjfzxm.com/news/index_f.asp" > C&A < /a > HM are not selling well this year.

"According to the single store, the sales volume of UNIQLO in the fourth quarter of last year was more than 3 million yuan, but in the first half of this year, it dropped to almost 1 million yuan a month."

Reporters also learned from a fast fashion store clerk in the provincial capital that during the opening period, UNIQLO had led the sales of provincial fast fashion brands. "But after the Spring Festival this year, the unit price has dropped from 200 yuan to less than 150 yuan."

The industry told reporters that the current inventory of UNIQLO nearly 3 million 800 thousand yuan, C&A nearly 2 million 500 thousand yuan.

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< p > under the high storage of clothing enterprises, reporters visited many shopping malls in provincial capital cities and found that many brands of new clothing were listed on sale.

Yesterday, in a newly opened discount area in a large shopping mall in the city's Quancheng Road, fur clothing was sold in 75% off, while Li Jing, who often patronized fast fashion stores, told reporters that she recently went to several fast fashion brands to buy a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, and often encountered the summer clothes of about 20 and 30 yuan after the discount.

"As long as there is no inventory of clothing, this year's economic situation is not good, yes, but there are other factors in concentrated outbreak."

Yesterday, Zhong Hong, director of the Information Department of Shandong garment industry association, told reporters that in recent years, many clothing brands have been priced high, which is the only way to highlight the brand value.

"But this year, the economy is down and the consumption power is decreasing. Businesses can only solve the inventory problem through discount."

In addition, Zhong Hong also believes that many brands, including the clothing brands in the province, are advertised as fast fashion, but not in information management.

"The majority of domestic garment enterprises adopt the mode of joining or surrogate, and it is difficult for them to co-ordinate the management of the business data. Once the misreading of the fashion trends occurs, it is easy to have a backlog of commodities."

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In P interview, a lot of people in the clothing industry told reporters that at this stage, it is only a temporary solution that businesses spend energy on dealing with inventory, and preventing and controlling inventory is fundamental.

"At present, some old clothing enterprises in the province are trying to zero inventory management mode."

Zhong Hong said.

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