Henan Sales Revenue Increased By 186% In The Same Period.

Recently, reporters visited the shoe market of East China, Central Plains and North China, and felt the cold wind coming from the front. The market of Chinese footwear industry was weak and stock pressure increased. It is an indisputable fact that China's footwear industry entered the cold winter ahead of schedule. P However, in the cold season, reporters also saw some spring green color in the Chinese footwear industry, which is showing the arrival of spring. It is reported that the Indian heart bird "a href=" //www.sjfzxm.com/news/index_p.asp "Henan" /a "branch has completed the annual sales task ahead of schedule, and sales revenue has increased by 186% over the same period. < /p >
< p > < strong > explore the way of "direct battalion" < /strong > /p >
< p > reporters walked into the Jing Guang shoe city located in the 27 District of Zhengzhou Jing Guang road, where the traffic volume is much less than before. However, at the heart of the two floor of the international boutique, many guests were gathered. < /p >
According to Cao Zhifei, general manager of Henan branch, "a href=" //www.sjfzxm.com/news/index_x.asp, "P", these guests mainly come from the two or three level market in Henan, most of them are newly developed customers of Yin Xin bird. In 2012, the Indian bird began to explore the "direct camp mode" in the Henan market, exploring the way to win the Central Plains market in an all-round way. Through nearly a year's exploration, the advantages of Yin Xin bird Inn have gradually emerged: first, direct management of the company, rapid market information and better product control. Two, the day of the branch's money can be allocated to the company's account and the capital turnover is fast. Three is the team's professional quality, moral quality, image quality improve faster, good execution, efficient service team can make consumers trust the brand. Four, direct camp can provide consumers with a "experiential" and "one-stop" consumption mode, while chains or good shopping centers have a much lower entry threshold for self employed brands. Now the customers in Zhengzhou market are very fond of and believed in India's heart brand. < /p >
< p > < strong > step by step, the most important is human feelings < /strong > /p >
< p > at present, many brands of China's footwear industry are beginning to "join". There are many brands of "a href=" //www.sjfzxm.com/business/ "direct camp mode < /a >. Marketing is not" straight battalion ". How do India hearts run direct?
< p > reporter has learned that Huang Gaowu, general manager of Yin Xin bird company, attached great importance to the brand operation in the Henan market at the beginning of the brand building. After three years running in, it has laid the foundation for development. Yin Xin bird runs the Henan market through the "direct camp mode", trying to explore a new profit model for the Indian heart brand in the country. Following the strategy of Yin Xin bird, Cao Zhifei did not build a network in Henan on the Henan market. While vigorously opening up the blank market, we should take Zhengzhou as the center, punctuate the market outlets, step by step, and set up self marketing outlets in a planned way. < /p >
< p > "although the market is cold, but as long as the hearts of customers are hot, customers will be willing to sell your shoes, because customers are individuals, are thoughtful and emotional, as long as we all uphold you, you will certainly gain." Cao Zhifei believes that the key to sales lies in the connections between people and their own lives. As long as there are connections, there are sales outlets, with outlets and people who are actively selling shoes for you, you will have sales. < /p >
< p > < strong > the trend is rising, the shop opening rate is less than /strong > /p >
< p > Cao Zhifei told the author that Henan is "the most populous province in the world". It is also the largest province in the country. It is also a big new industrial province with huge market capacity. It is a big market for shoes consumption. To enter such a large market, we must first understand the Central Plains and integrate into the Central Plains. Henan is a big province of human nature. Henan customers are very emotional. Therefore, the Henan branch team is sincere and United, making friends with customers, talking about feelings, sticking to the principle of "mutual benefit, win-win cooperation, based on the present and opening up the future", adhering to the "win-win values" to safeguard the interests of customers, realizing the "Trinity" of Companies, customers and consumers, and making joint profits. Therefore, the enthusiasm of the customer is very high, and is very willing to set up the seal bird store. In September alone, the Indian heart bird branch opened 8 stores in Henan, forming a fortress construction of marketing outlets. Sales also increased significantly, an increase of 186% over the same period last year. < /p >
< p > reporter in Henan market research found that the brand of Yin Xin bird has been gradually enriched in the two or three line market. < /p >