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Underwear Brand Will Be Used To Layout The Domestic Market By "China Needle".

2012/12/15 9:45:00 14

Underwear BrandChina Needle MarketDomestic Market

 

< p > exhibition is an activity of communication and information dissemination to display products and technologies, expand channels, promote sales and disseminate brands.

As a lingerie enterprise, what kind of exhibition should be chosen to get the biggest harvest with the least input? This requires the enterprise to plan and standardize the processes carefully, and strive to display the most perfect image and best service, so that the exhibitors can feel the details of the brand, the R & D strength of the products, and the strength of marketing policy support on the booth.

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< p > < strong > scale decides height < /strong > /p >


The authority and the flow of "P > scale" a href= "//www.sjfzxm.com/news/index_z.asp" > exhibition < /a > also determine the quantity and quality of the exhibitors of brands and distributors.

The exhibition will take a look at the scale of the exhibition. From the point of view of the needle spinning industry, such exhibitions will be held in Beijing, Shanghai, Shenzhen and other places.

Among them, the "mid needles" held in Shanghai in March each year can be said to be one of the most famous exhibitions in the industry.

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< p > in the early days, exhibiting the "middle needle" is like a brand putting on the advertisement on CCTV, it is a kind of strength display, and it is also a strong signal to build the brand.

Relying on the scale effect of this platform, the famous brand of "three guns, good and cool, cat, north polar, South Pole, fuanna and Jie Liya" has emerged.

As a platform for displaying brand and attracting investment, the status of "China needle Association" has not yet been replaced by any exhibition.

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P > < strong > the historical background determines the depth of < /strong > < /p >


< p > the length of the booth will also determine the depth of the exhibition itself.

The influence of people and influence takes time to accumulate. Therefore, the influence of an exhibition is improving with time.

As the oldest and oldest Chinese needle and cotton trade fair in China, it is a window to open up the industry in the planned economy.

From planned economy to less than a href= "//www.sjfzxm.com/news/index_cj.asp" > market economy < /a >, "China needle Association" witnesses the development of needle textile in China, from another point of view, it is also a powerful promoter of the development of needle spinning industry from production to brand.

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< p > < strong > reform decides the vitality of exhibition < /strong > /p >


< p > the regulation of things development is a constant change.

As an old exhibition, how to develop new vitality in the new situation, it is necessary to change.

From the history of the development of "China Acupuncture Association", we can see that following the trend of the market and making innovations, this is one of the core driving forces of the "China Acupuncture Association" that will last for a long time.

From the early stage of pure exhibition platform to the expansion of platform scale, the service of industrial chain was formed by the increase of category.

In 2013, we further expanded the trading area, increased the category, and made the whole category communication platform.

In order to better serve enterprises, brands and distributors, the "China Acupuncture Association" will upgrade its services to create a Centennial Exhibition.

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< p > < strong > borrowing, brand fast layout market < /strong > /p >


< p > the "intermediate needle" can help brand fast < a href= "//www.sjfzxm.com/news/index_s.asp" > layout market < /a >.

In the exhibition, how to integrate the underwear brand with the strong exhibition platform is also necessary for the enterprise to plan carefully.

The first is to lay stress on the layout of the exhibition hall. The size of the booth determines the layout of the exhibition hall. If there are dozens or hundreds of square meters of booths, it is a good window for brand promotion and investment promotion. At the same time, the shape design of the booth should be novel and full of features, which will attract more attention from people and media.

In the product layout display, we must form enough visual impact.

Planning the site activities individually or with the organizers of the exhibition can further enlarge the benefits of the exhibition.

For example, in recent years, some brands have launched the design competition during the exhibition, which is a good example of the platform's role.

In the relatively concentrated flow of people (especially the effective target customers, such as distributors) to promote activities, can gather resources, effective information dissemination and image display, to get twice the result with half the effort.

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