From The Stall To The Success Of 5 Clothing Stores

< p > forty-eight years old, < a href= "//www.sjfzxm.com/pioneer/" > Xia Jianmin < /a > said that her own business can be divided into two stages, from the stall to the 5 brand clothing stores nowadays, all of which depend on their own insistence.

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< p > < strong > accumulating experience in setting up stalls < /strong > < /p >

Xia Jianmin, who was working in a state-owned enterprise, started his idea of entrepreneurship in 1995. P took the initiative to quit his job and took all his savings into the sea.

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Xia Jianmin, originally planning to open a clothing store, but because of insufficient funds, he ponders for a long time, decided to first in the night market "training", on the one hand to see how the market, on the other hand, also accumulated some experience in clothing business. P

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< p > Xia Jianmin originally thought wholesale point a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a >, and then get a mat to go to a roadside shop, then you can wait to collect the money, but when he first put these things on the night market, he panicked.

The crowd continued to flow, but no one wanted to stop and patronize his booth.

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< p > "at that time, I always felt embarrassed, afraid to shout, sometimes I was embarrassed to buy something when someone bought something."

A year later, not only did not make money, but Xia Jianmin lost his money. The only gain was to accumulate some "practical experience".

At that time, he really realized the difficulty of doing business, and his family advised him not to do it again, but he insisted on it and began to accumulate goods with his savings bit by bit, so as to prepare for opening stores in the future.

How much money he has at hand, he will go to the wholesale market to enter the amount of money, as time goes by, inventory is already considerable.

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< p > after careful choice, Xia Jianmin borrowed twenty thousand yuan from the market and rented a ten square meter store in Guan Lin market. After simple decoration, his clothing store opened.

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< p > < strong > business is flourishing < /strong > < /p >

< p > because Xia Jianmin is hospitable and flexible in price, some residents around him soon become acquainted with him.

When acquaintances come, he will recommend to them what clothes to wear and what kind of colors they will look good.

Sometimes, some old customers go to the store to chat with him. Sometimes they will look at some clothes. If the other person does not carry enough money, Xia Jianmin will let them take the clothes away first, and then have the time to deliver the money.

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< p > under Xia Jianmin's efforts, the business of small stores is booming.

In 2000, many clothing stores in the Guan Lin market did not have a brand concept. Xia Jianmin rented a store of more than 50 square meters nearby, and began to wear the clothes "a href=" //www.sjfzxm.com/news/index_cj.asp "brand monopoly" /a.

On the first day of his business, his business was surprisingly good.

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< p > seeing that the clothing store business has been on the right track, Xia Jianmin seized the opportunity to expand the scale and opened second stores in the market.

With persistence and innovation, Xia Jianmin and his wife have opened 5 brands of clothing stores, formal wear, casual wear, sportswear and so on.

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< p > "it is said that everything is difficult at the beginning, but it seems to me that entrepreneurship is difficult every day."

Xia Jianmin said that achieving today's results stems from his own insistence, which has further strengthened his confidence in the bright prospects of clothing stores.

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