Shoes Market: Shoes Back To 5 Centimeters, Spring And Summer Shoes Prices Slightly Lower

< p > it is reported that in the previous two years, the female a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > counters, more than half of the heels in 10-12 cm, 8-10 cm accounted for 30%, and the proportion of low heels is even less than 5%.

"This year there have been obvious changes, 5-7 cm of the heel shoes accounted for 40%, flat heels of 20%, and" hate sky high "accounted for 30%.

Yintai shoe area people concerned.

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< p > "I have bought some small pointed shoes, and blue and yellow stitching looks good."

Last weekend, as the weather improved, the flow of shoes in the shopping malls of many shopping malls in the city became more and more. Many consumers came straight to the spring and summer shoes.

In recent days, many shoe brands such as nine hee (franchised stores) and Staccato (franchised stores) have been paying for the Spring Festival, with all the sharp pointed and 5 centimeter low heels, all of which are candy colored and fluorescent colors.

The proportion of high-heeled shoes that originally occupied half of the country was shrinking.

The price of spring and summer shoes is also much more than that of previous years, most of which are around 1000 yuan.

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< p > heel back to 5 cm < /p >

< p > in the nine hee counters, the new shoes with a heel under 5 centimeters are divided into two colors, namely, fruit green and bright orange, which are displayed prominently in the counter.

"Unlike last year's round head high heel shoes, this spring shoe shoes heel dropped to 5 centimeters, the color basically is the candy color, the splicing color."

Mall people said.

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The main purpose of this season is low heeled shoes and flat heels, which are related to the change of fashion trend. At the same time, the sales of high heels are not ideal. P

"High heels were sold very well in the first two years, and they began to slide from the second half of last year. By the end of last year, they were basically surpassed by women's shoes with a flat bottom military boots."

Shopping mall stakeholders said.

It is reported that over the previous two years, women's shoes counters accounted for more than half of the heels in 10-12 centimeters, 8-10 centimeters accounted for 30%, and the proportion of low heels was even less than 5%.

"This year there have been obvious changes, 5-7 cm of the heel shoes accounted for 40%, flat heels of 20%, and" hate sky high "accounted for 30%.

Yintai shoe area people concerned.

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< p > women's shoes brand Steve Madden has always been the main product of ultra low a href= "http://sjfzxm.com/news/index_x.asp" high heeled shoes < /a > peace bottom shoes. From the new situation of spring this year, candy colored flat shoes, low heeled spikes shoes have become the protagonists, and even there have been 5 shoe sneakers in the new area. Only a few of them are "hate the sky high".

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< p > price slightly lower than /p >

The price of spring shoes is obviously more rational than that of the previous P price tag.

The reporter saw in the BELLE counters of Kai Tai Department store that the price of new spring shoes was around 798 yuan.

Sales staff revealed that the price of new women's shoes was only a few price increases, the rest did not change.

"This year, the spring wear of shopping malls is not very important and the cost of raw materials is stable."

Insiders pointed out that "in the past few years, domestic cotton prices fluctuated relatively large, but the price has been relatively stable since last year, although it is still running at a high level, but for enterprises, it has not brought more cost pressures."

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< p > in Yintai and times, reporters also found that the price of shoes this spring and summer is relatively moderate. At present, the price of new low heeled shoes is basically around 1000 yuan, while the new high heels last year are mostly priced at around 1700 yuan.

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< p > "for this year's sales situation, the supplier is very cautious and dare not rush to raise prices."

Industry insiders told reporters.

Due to the impact of e-commerce and the decline in purchasing power of consumers, suppliers are not optimistic about the sales expectations of this year's shopping malls. "A href=" http://sjfzxm.com/news/index_s.asp "> department store" /a "is slowing down, and suppliers are naturally" lips and teeth ".

Experts analyzed that the reason for the slight increase in spring shoe prices this year is due to price stabilization and raw material pressure. On the other hand, influenced by the macroeconomic situation, the purchasing power of consumers has been reduced, and the pressure on inventory in the previous quarter has led to brand expectations for this year's sales.

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< p > splicing is the mainstream < /p >.

< p > whether from the wear of celebrities or the shoes on today's shopping malls, the 2013 spring and summer series women's shoes are dominated by the strong and domineering simple pointed shoes, such as blue and nude splicing, or rosy and yellow.

This bold mosaic series is very common.

"Look at the press conference of BURBERRY, Zhao Wei and Kim Hee Sun wear fine shoes. This year's purchase is sure."

The responsible person of the shoe area revealed.

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< p > women's high heel < /p >.

< p > economic climate index? < /p >

The trend of P is always changing. In the eyes of economists, the height of women's heels and the color of their uppers are related to the degree of economic prosperity.

After analyzing decades of fashion trends and economic conditions, IBM researchers say they think the higher the heels of women, the worse the economy will be, "because consumers will want to escape from this cruel reality by this luxurious fashion."

IBM Trevor Davis, a consumer product expert at the global business services center, says candy colors also have the metaphor of "vitality and hope".

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In the past two years, the "hate high" on the women's shoes counters in Wenzhou has been replaced by low heels and flat shoes. Is it also related to the economic environment? "Women's choice of heel height reflects the change of their consumption psychology, and the economic environment is one of the influencing factors." (P)

In addition, work income, family status and pursuit of trends will affect women's decision-making in shopping.

According to the analysis of the industry, "low heeled shoes" reflect the OL (office girl) wind, and the female consumers' re attention to low heeled shoes reflects their desire for down-to-earth work style and attitude towards life.

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