China'S Leather Industry Goes To The Turning Point Of Pformation

< p > the pressure of pformation comes from the downturn in the external demand market and the lack of strength.

"In 2012," a target= "_blank" href= "//www.sjfzxm.com/" > Leather > /a ", fur and products and a target=" _blank "href=" //www.sjfzxm.com/ "> shoes > trade > exports $76 billion 90 million, an increase of 9.8% over the same period, and the growth rate dropped 12.2 percentage points.

Among them, leather < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > leather shoes to export growth contribution to -0.05%, -0.03%.

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< p > this makes 2012, < a href= "//www.sjfzxm.com/news/" > leather industry < /a > total profit of 68 billion 52 million yuan, an increase of 10.02% over the same period, and the growth rate dropped 19.26 percentage points.

In 2012, the profit margin of leather industry was 5.89%, 0.37 percentage points lower than that of the same period last year.

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< p > Su Chaoying explained that China's leather industry has been "relying heavily on imports for a long time" and "a large number of products rely heavily on exports" for a long time. Today, the important indicators of the export market have shown negative growth, and the growth rate has continued to decline, while the rising prices of raw materials and the increase in labor costs have greatly increased the production costs of enterprises.

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< p > the impetus for pformation lies in the promotion of the domestic demand market, and the whole industry is gradually turning to domestic sales.

"In 2012, the proportion of domestic sales of leather industry accounted for 72% of sales value, up 1.4% from the same period last year, which is the 12 year increase in the proportion of domestic sales of leather industry since 2000."

Su Chaoying introduced.

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< p > it is worth mentioning that fur industry has increased significantly in 2012, and domestic sales share ranks first in the industry.

At the same time, under the situation that the profit rate of industrial output value has generally declined, the output profit rate of fur industry has kept growing, and has become a new bright spot supporting the steady development of leather industry.

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< p > Su Chaoying introduced that in 2012, < a href= "//www.sjfzxm.com/news/index_c.asp" > fur > /a > and the gross output value of the product industry increased by 23.6%, the total profit increased by 26.5%, and the domestic sales share reached 85.8%.

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< p > the data from the world Fur Association also showed that in 2012, the consumption of fur market in China increased by 31%. China has become the fastest growing market in the world fur industry.

This has made export enterprises begin to "return" to the domestic market. A large number of overseas fur organizations and enterprises are increasingly placing importance on the domestic market situation of China's leather market, and seize every opportunity to expand the Chinese market.

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< p > seal skin is the epitome of it.

Recently, at the CHIC exhibition at the China International Exhibition Center in Beijing, the International Fur Association, together with the Canadian ambassador to China, Fu Yanshan, the representative of the International Fur Association, and some of the seal industry practitioners in Canada held a "seal day" display and expressed optimism about the potential of the Chinese market for the imported fur products.

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< p > because the current domestic situation of leather industry in China is fully valued and is obviously better than exports. Su Chaoying believes that the whole leather industry is entering a critical period of adjustment, from "both inside and outside" to "within the main".

However, Su Chaoying also pointed out that the expansion of the domestic market is not overnight. In the pformation of domestic sales, leather enterprises are also faced with many pressures and challenges.

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Su Chaoying, in reply to a question by the China Commercial Daily reporter, said that leather enterprises first faced the problem of "creating brands", and now that the brand effect of leather enterprises is being built, the demands of consumers are even stricter and even more demanding. In addition to brand quality, they also pursue physical and mental health and environmental protection requirements. This will be the first challenge for domestic leather enterprises in the future. Secondly, the shortage of marketing channels, the leather enterprises do export marketing all the year round, and have not established a perfect marketing mode and marketing network in China. Thirdly, the domestic market is not very standardized in the environment and other aspects compared to the foreign trade market, and there are still some problems in the aspects of payment, payment and home trading, and so on.

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< p > Li Yuzhong, executive vice president and Secretary General of the China Leather Association, also said that according to the research results of the China Leather Association on the leather label enterprises, in 2013, about 70% of the leather label enterprises had the development agent plan, but the enterprises generally reflected that it was very difficult to find suitable distributors, which is a "stumbling block" for the leather enterprises to expand the domestic demand market.

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< p > Li Yuzhong said that leather products are closely related to the lives of ordinary people, and the potential of domestic consumer market is huge. The key lies in how to tap the potential of consumption.

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< p > according to the China Commercial Daily reporter, one of the key tasks of China Leather Association in 2013 is to help the leather enterprises to clear up the obstacles to expand domestic demand.

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"Matchmaker" organized a professional distributor in Guangzhou to negotiate with the a href= "//www.sjfzxm.com" > the real leather logo "brand" development report. At the same time, the Association officially launched the pilot work of printing the logo of genuine leather logo brand footwear enterprises. The future consumers will see a logo of the leather logo authorized by the China Leather Association to purchase the footwear products in the shopping mall, enabling consumers to buy high-quality leather products conveniently and confidently, and help enterprises expand the domestic demand market. Secondly, the association will also carry out the star identification of the leather specialty market, so as to standardize the market, establish the brand of leather market, set up the brand of leather circulation market, set up the brand of leather circulation market, and further make the market to be standardized and orderly. < p > it is learnt that in May of this year, the China Leather Association will return to the real leather label enterprises and distributors.

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< p > Su Chaoying said that in 2013, although the economic situation at home and abroad is still more complex, the pressure of external demand, rising production costs and environmental protection requirements still exist in the industry, but the domestic demand market will provide positive energy for the whole industry, and it is expected to maintain steady growth throughout the year.

China Leather Association expects that the annual output value of leather industry is expected to grow more than 10%, and the annual import and export growth rate will be less than 10% < /p >