Ye Haifeng, Founder Of Wheat Bag: There Are Still Opportunities For Development In The Electricity Supplier Industry.

In April 13th, the chief marketing officer forum was the theme of "marketing innovation in the digital age". Chengdu The forum has invited two senior marketing personages, Ye Haifeng, general manager of Maibao Network Technology Co., Ltd., Zhang He, co founder and chief operating officer of multi alliance, to interpret the innovative marketing of digital era with the marketing professor of central Europe and chief technology officer Wang Gao.

Driven by digital technology, the development of new media is changing rapidly. The media habits of consumers are disruptive. How will the marketing departments of enterprises respond to this most direct impact? Ye Haifeng shares his experience with the new campaign of wheat bags.

Founded in 2007, luggage sales website dudu It was Ye Haifeng's second success. Ye Haifeng, taking the network marketing of wheat bag as an example, shares his innovative initiatives in digital marketing. Wheat bags range from age, category and style to product differentiation to meet the needs of different consumers. And from the procurement, production, warehousing to logistics and other links are driven by network orders, this mode not only speeds up the reaction of all links, but also effectively reduces inventory.

After having established the business model in 2008 and accelerated the development of relay capital in 2009, the wheat bag has become the first enterprise in the field of luggage and e-commerce in China to exceed 100 million yuan.

However, in 2012, the electricity supplier industry encountered a collective cold current. In Ye Haifeng's view, "last year's electricity industry suffered pains, mainly for two reasons. From inside, especially the vertical electricity providers are facing the situation of rising costs and squeezed profits, resulting in a decline in performance. The external environment, the macroeconomic fluctuations, and the Chinese capital concept rate in the external equity market hit to a certain extent, so that investment capital dare not take over, triggering a lot of business capital chain rupture.

He said, Online retailers In winter, if we sail against the current, we will not retreat. At present, the wheat bag has begun to adjust its internal strategy, and has begun to attach importance to profit margin and return on Investment: "the brand of the company's business has been reduced to 6, and SKU (stock in and out measurement) has also been reduced to less than 2000.

Ye Haifeng believes that what is being done now is to create its own brand so as to enhance the voice of wheat bags in the industry, enhance the reputation and depth, and guide consumers to buy multiple times. "I firmly believe that there is another wave of development in the e-commerce industry, and what I am doing now is preparing for further development.