Michael Jordan Sued "Jordan" Behind The Brand'S Secret Warfare.

< p > Jordan sports formally filed a lawsuit with the Quanzhou intermediate people's court recently.

The lawsuit will focus on "the defendant's derogatory action against the plaintiff's reputation and the infringement of the plaintiff's reputation".

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< p > Michael Jordan filed a lawsuit against Jordan in China on the grounds of infringement of his right to name.

Michael Jordan said: "the purpose is to protect my right to name."

After more than a year of trouble, Jordan sports paid a heavy price for this.

Jordan's sports capital market dream had to be stranded eventually.

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< p > from the China Securities Daily, Jordan sports formally filed a lawsuit with the Quanzhou intermediate people's court recently.

The lawsuit will focus on "the defendant's derogatory action against the plaintiff's reputation and the infringement of the plaintiff's reputation".

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< p > insider revealed that Jordan sports's first lawsuit will be settled in "fabricating facts".

In addition, it refers to the publicity outside the case.

The plaintiff believed that the defendant deliberately used the lawsuit as an excuse to derogate the plaintiff's reputation, and used the public relations company to conduct speculation and dissemination, which infringed the plaintiff's reputation right and caused losses.

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< p > sports goods industry insiders say that there are two lawsuits on the surface and no one can say anything from the legal point of view.

The confrontation between international giants and local brands in the market is the underlying reason for the dispute between "two Joe".

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< p > international brands and local brands face confrontation in the middle and low end markets.

At present, the scale of Jordan sports has reached nearly 4 billion yuan, and products and consumers have reached a certain scale.

In this competitive situation, Jordan sports has become a competitive force for international brands in the middle and low end market.

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< p > in recent years, the sporting goods industry in Jinjiang has been relatively affected by the downturn in the industry downturn in the context of the overall market for sports goods.

And foreign brands are driven by market pressure to sink, referring to the "234 bases" of local brands.

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