The Status Of Beijing's Online Retailing In The Overall Consumer Environment Has Become Increasingly Prominent.

The headquarters of Jingdong, Fan Cheng pin, Dangdang and so on are gathered in Beijing, so that the status of Beijing's online retailing in the overall consumer environment has become increasingly prominent. Yesterday, according to the City Commercial Committee, the first quarter of the city's total retail sales of above quota enterprises reached 21 billion 440 million yuan, an increase of 57.1% over the previous year, accounting for 10.7% of the total retail sales of social consumer goods, and the first time it exceeded 10%.

The relevant person in charge of the Municipal Commission of Commerce pointed out that Beijing is not only a gathering of leading enterprises, but also a perfect supporting system for logistics and payment. In the field of electronic payment, 47 enterprises in Beijing have won 21% of the non-governmental financial institutions' business license, ranking the highest in the country. Beijing has initially established an inter bank and trans regional electronic payment system. In the field of logistics services, a comprehensive three-dimensional transportation network with complementary roads, railways and airlines has formed a logistics distribution service system consisting of China's top 100 logistics enterprises, internationally renowned large express companies and nearly 360 local express companies.

Lin ya, vice president of Beijing Electronic Commerce Association, told the Beijing Commercial Daily that Beijing, as a large consumer city, has a better management form and convenient service. At present, Beijing has more than 100 e-commerce enterprises to join consumer disputes quickly solve the green channel, directly accept consumer complaints. Some well-known e-commerce enterprises also take the initiative to innovate the service mode and standardize the network marketing. If Fan Cheng pin made a promise of 30 days unconditional return, the Jingdong mall set up a 5 million yuan advance compensation fund, and promised that the amount of the claim should not exceed 1000 yuan.

Lin Ya said that at present, the collection of online retail sales data needs to be further improved. However, it can be determined that the scale of network sales in Beijing should exceed data.

At the Beijing business meeting in 2013, Lu Yan, director of the Beijing Municipal Commission of Commerce, said that this year Beijing will introduce opinions on promoting the healthy development of e-commerce, improve the supporting environment for the development of e-commerce, strive to achieve online retail sales of 70 billion yuan, and account for 8% of the total retail sales of consumer goods. It should be said that the first quarter has made a good start for the development of online retailing throughout the year.

Beijing has proposed that in 12th Five-Year, the proportion of e-commerce retail sales in the city will reach 8% of the total retail sales of social consumer goods in Beijing.