A Successful Website Complete SEO Optimization Scheme
< p >
< p > according to my personal experience, I completed this article, hoping to help SEOer. < /p >
< p > a complete < a href= "//www.sjfzxm.com/news/index_c.asp" > SEO optimization scheme < /a > consists mainly of four groups: < /p >
< p > 1. Front-end / page editing staff < /p >
< p > two, content editor < /p >
< p > three, extension personnel < /p >
< p > four, data analysis personnel < /p >
< p > next, we allocate the work to these four groups. < /p >
< p > first, front-end / page editor is mainly responsible for station optimization, mainly from four aspects: < /p >
< p > first, station structure optimization < /p >
< p > reasonable planning site structure (1, flat structure 2, auxiliary navigation, breadcrumb navigation, sub navigation) < /p >
< p > content page structure settings (latest articles, recommendation articles, popular articles, increase correlation, facilitate self help link to grab more content) < /p >
< p > faster loading speed < /p >
< p > concise page structure < /p >
< p > Second, code optimization < /p >.
< p > Robot.txt < /p >
< p > sub navigation < /p >
< p > 404 page settings, 301 redirection < /p >
< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > website map < /a > /p >
< p > picture Alt, title label < /p >
< p > heading < /p >
< p > keyword < /p >.
< p > description < /p >
< p > keyword density < /p >
< p > individual keyword density < /p >
< p > H1H2H3 key words < /p >
< p > keyword emphasizes < /p >.
< p > the outer chain is best nofollow < /p >.
< p > add the meta markup meta < /p > for the page.
< p > rich webpage abstract (microdata, microfluidic and RDFa) < /p >
< p > third. The site map is set < /p >
< p > HTML site map (1) build a good navigation structure for the search engine 2, horizontal and vertical map: 01 horizontally for channels, columns, thematic /02 longitudinal mainly for keywords 3, each page has links to the site map) < /p >
< p > XML site map (sitemap.xml submitted to Baidu, Google) < /p >
< p > Fourth, keyword deployment < /p >
< p > the steps to select keywords (1, confirm target keywords 2, expand 3 on the definition of target keywords, simulate user's thinking design keywords 4, study competitor's keywords) < /p >
< p > page keywords optimization sequence (1, final page > topic > column > Channel > Home Page 2, final page: long tail keywords 3, topic page: [a, popular keywords B, hot topic production C, keyword related information aggregation D, supplemented by article chain import chain connection] 4, column page: fixed keywords 5, channel page: target keywords 6, home page: industry to two top keywords, or website name) < /p >
< p > keyword deployment proposal (1, do not stack keywords on the front page 2, each page carries a key word, a reasonable number of 3-5 3, system planning) < /p >
< p > then, our content editors should construct content for the website, and how to make the internal optimization of the website reasonable. There are mainly five aspects: < /p >
< p > first, website content source < /p >
< p > original content or pseudo original content < /p >
< p > editing or UGC < /p >
< p > scanning books, newspapers and magazines, < /p >
< p > Second, content details optimization < /p >.
< p > title writing, keywords, description settings < /p >
< p > Article Abstract specification < /p >
< p > URL standardization < /p >
< p > sub navigation < /p >
< p > increase the anchor text inside the page and the first time the keyword is thickened < /p >.
< p > long tail key words record < /p >
< p > picture Alt, titile label < /p >
< p > the outer chain is best nofollow < /p >.
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Baidu webmaster tool < /a >, Google administrator tool usage < /p >
< p > establish reverse link < /p >.
< p > Third, keyword deployment < /p >
< p > the steps to select keywords (1, confirm target keywords 2, expand 3 on the definition of target keywords, simulate user's thinking design keywords 4, study competitor's keywords) < /p >
< p > page keywords optimization sequence (1, final page > topic > column > Channel > Home Page 2, final page: long tail keywords 3, topic page: [a, popular keywords B, hot topic production C, keyword related information aggregation D, supplemented by article chain import chain connection] 4, column page: fixed keywords 5, channel page: target keywords 6, home page: industry to two top keywords, or website name) < /p >
< p > keyword deployment proposal (1, do not stack keywords on the front page 2, each page carries a key word, a reasonable number of 3-5 3, system planning) < /p >
< /p >
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