Adidas Group Sales Growth In China Fell Sharply In The First Quarter

< p > the sports market downturn will continue this year. Adidas's first quarter results showed that its global sales revenue was 3 billion 751 million euros, down 2% from 3 billion 824 million euros in the same period last year. Sales in the Greater China region were 409 million yuan, up 6% from the same period last year, but its growth rate dropped sharply from 26% last year. < /p >
< p > from the sales situation in various regions, the sales revenue of Adidas group increased by 3% in the European emerging market and the North American market in the first quarter, of which Latin America grew faster, reaching 12%. At the same time, it declined by 6% and 4% respectively in Western Europe and other Asian markets. < /p >
< p > Herbert Heiner, chief executive of Adidas group, said that this is due to the higher pressure on the shipments of related products such as the London Olympic Games and the European Football Championship in the previous year, and also to the persistent macroeconomic challenges of Europe in. Although the Western European market has seen a marked decline, it still contributes to the largest share of the total income. Data show that Western Europe market in the first quarter of 2013 sales revenue of 1 billion 96 million euros, accounting for nearly 30% of global income. < /p >
Gao Jiali, managing director of Adidas Greater China, has said that Adidas believes that outdoor sporting goods and children's products are two promising areas in China. P Adidas has opened more than 30 outdoor stores, mainly in northern China. < /p >