The Haze Of Xicheng Mall Swept Through Sales In The Past Few Months.

< p > May, a number of business nodes followed.

The "mother's Day" just last weekend brought a considerable profit to the shopping mall after the "51" holiday market.

Several major shopping malls in Xicheng swept through the haze of the past few months, ushered in a reversal of sales.

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< p > reporter has learned that the sales performance of individual stores even catch-up with the Spring Festival, "her economy" has become the dominant factor in stimulating consumption.

During the May 1 period, the consumption of tourists from the public outdoors caused many "heart injuries" to many Tin City shopping malls.

However, this year, 51 stores in the big stores came up with "good news": popularity and consumption. Reporters learned that during the May 1st period, the sales volume of big Eastern Department store and eight hundred partners increased by more than 10% compared with the same period last year, with sales of gold as the leading group and sales of general merchandise category up to 30%.

Although the mother's day just passed, there was only one day, but the department stores still did enough articles on sales promotion, and the festival consumption guided by "her economy" was good, which reached the expectations of businessmen.

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< p > "brand name cosmetics such as Sisley and SK- II are discounted. I never expected."

In May 12th, mother's Day lingered on the cosmetics counter at the first floor of the eight hundred companion.

In the past, these international brand cosmetics basically did not participate in the shopping mall to buy gifts activities. Now, in order to coordinate sales promotion, they also put their weight down. The price of many brands of cosmetics after discount is not as good as that of Hongkong.

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< p > reporter understands that in May, when summer comes to market, in order to cater for mother's day and other nodes, shopping malls have spared no effort to start new sales promotion, so as to boost consumption.

However, some consumers believe that sales promotion of physical department is still a bit monotonous. The most common way of business is still discounts and concessions.

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< p > the industry believes that the good situation in May is related to the policy of stimulating domestic demand this year.

According to the statistics of the China National Business Information Center, the retail sales of 50 key large retail enterprises in the first quarter of 2013 increased by 9.2% over the same period last year, and the growth rate was 1 percentage points faster than the same period last year.

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