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Violet Home Textiles Background Music Touches The Hearts Of Perceptual Consumers.

2013/5/14 22:40:00 23

Violet Home TextilesVioletHome Textiles

< p > shopping in enjoyment and enjoying the pleasure of music under the beating of music are also a unique experience. Now, whether it is large shopping malls, boutiques or small accessories, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > shop according to the different nature of the shop arranged different music, let consumers choose shopping in a relaxed and pleasant environment. The layout and design of background music of home textile stores will directly reflect the culture and brand positioning of home textile brands with the transmission of sound waves, thus playing a role in promoting the sales performance of home textile stores. < /p >
< p > music has great influence on people's mood. The rhythm and volume of music will affect the mood of customers and salespersons. In a good mood, customers will avoid many unnecessary contradictions and conflicts, and there will be many business opportunities, which will lead to higher social and economic benefits. < /p >
People who often go shopping usually know that in many commercial streets, less than ten minutes' walk, many home textile shops run shoulder to shoulder, and every home textile shop has spared no effort to broadcast all kinds of popular songs to attract the attention of passers-by. If the customer is in the home textile store, he is not concerned about the merchandise in the store, but only talks about the album that he is playing, and even forget the name of the shop. This should be regarded as a sad way of background music as a promotional tool for home textile stores. < /p >
< p > most consumers are unhappy with the background music arrangement of many home textile stores. Many consumers believe that the volume of the background music playing in the home textile store is too loud, which leads to the increase of acoustic beasts when people communicate with each other. It creates a sense of impatience and uneasiness that leads to unintentional shopping. Some consumers think that compared with the exclusive stores, the selection of background music for shopping malls should be more gentle and appropriate. It can create a warm and comfortable shopping environment for customers, so that customers can feel comfortable buying. At the same time, the selection of background music in some stores depends entirely on the personal preferences of the staff in the store. For example, a soft female love song is played in a famous sports brand store, which makes people listen to some kind of nonsense. < /p >
< p > background music should be unified in style, while pop songs are more penetrating than soft music. But when customers enter the shop, the pace and the frequency of picking products are 2-3 times faster than that of playing soft music, which is not conducive to customers' understanding of brands and products. < /p >
< p > the layout and design of background music of home textile stores: if playing a moderate volume and slower rhythm of music when a small number of customers are playing, it will not only make the mood more comfortable, but also slow down the pace of customer action, extend the stay time in the store, increase the probability of buying more randomly, and make the sales staff's service more in place. If we play some music with larger volume and faster tempo when the number of customers is large, we will accelerate the pace of the movement of the Lord and Gu with the rhythm of the music, which will improve the efficiency of purchase and service, avoid the bad mood caused by the low efficiency of the people and the emergence of more contradictions. < /p >
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