Analysis Of The Pformation Of Shaoxing'S Textile Industry

< p > creative building, Shaoxing County < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > creative design base, located at the north end of this avenue.

The office of Chen Qimiao, President of Zhejiang Creative Textile Industry Research Institute, is located in the core area of the building.

In an interview with reporters, Chen Qimiao has just returned to fame. The construction of Shaoxing textile creative design base ranks among the top three of the 12 characteristic design demonstration bases in the province, and has won 3 million yuan financial award. The Shaoxing experience created by the design base is also recommended in the whole province.

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< p > < strong > a stack of samples, prying 500 million -6 billion yuan fabric output < /strong > /p >

< p > when the reporter saw Sheng Suying, general manager of the original textile design studio in Keqiao, Shaoxing, she was tinkering with a pile of fabric design samples on the table.

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< p > "this is a work that we have just completed in our studio, < a target=" _blank "href=" //www.sjfzxm.com/ "> designer /a >. There are more than 320 men's fabric patterns, which are intended to be sent to customers," Sheng Suying told reporters.

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< p > the design cost of flower pattern is not expensive. On average, each design draft is only 500 yuan.

However, the samples on the table will pry up the fabric output of 500 million to 600 million yuan.

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< p > "the output of new pattern fabrics is often measured in 100 thousand meters," Chen Qimiao said.

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< p > since 2009, Shaoxing county a href= "//www.sjfzxm.com/news/index_c.asp" > textile Innovation /a > design base began to build, and gathered a large number of design and research enterprises.

As of the end of last year, the three major industrial parks in the base had more than 130 industrial design and research enterprises, 1512 industrial design personnel, 6 talents from the "thousand person plan", and 3 talents from the national "thousand person plan".

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< p > the latest data show that from 1 to April this year, 50 new R & D enterprises were added to the base, and the output value of creative products was 178 million yuan.

At present, the industrial design chain has been basically formed with raw materials R & D, machinery and equipment design, fabric design, < a target= "_blank" href= "//www.sjfzxm.com/", "clothing less than /a", home textile design, brand marketing planning and so on, which has injected new vitality into promoting the pformation and upgrading of the textile industry.

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< p > "design is the soul of industry", Chen Qimiao said.

Unique design plays a decisive role in the contribution of brand building.

"Basically, investing 1 yuan in design will often generate more than 10 yuan."

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< p > with the gradual maturity of the base, < a href= "//www.sjfzxm.com/news/" > textile enterprise < /a > has also gone through the stages of suspicion and acceptance until now.

"At present, we have too many design orders, almost busy," Chen Qimiao laughs.

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< p > < strong > under the new situation, there will be another "five revolution" < /strong > /p >

< p > Zhang Yunlong, is currently the Secretary General of Shaoxing Textile Industry Association, an old "textile" who has been immersed in Shaoxing for more than a few decades in the "a href=" //www.sjfzxm.com "> textile industry" /a ".

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Less than 9 years ago, Zhang Yunlong wrote an article explaining the development of Shaoxing's textile industry since the reform and opening up in 80s of last century.

In this article, Zhang Yunlong put forward a view that "the five revolution" laid the foundation for today's big textile city in Shaoxing.

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< p > this "five revolution" refers to the "chemical fiber" Revolution (that is, the "fabric innovation") and the "market revolution" (that is, the rise of the textile city) and the "institutional revolution" (that is, the "shareholding system pformation of township enterprises"), the "shuttle free" Revolution (that is, "production technology innovation") and the "foreign trade revolution" (that is, "marketing strategy innovation").

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< p > "this is actually a systematic pformation and upgrading at the beginning," Zhang Yunlong said.

In Zhang Yunlong's view, after many years of development, the textile industry in Shaoxing has once again stood at the crossroads facing innovation.

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< p > from the current situation of Shaoxing's textile industry, the total scale advantage is obvious, and the industrial chain system is also complete.

From the upstream a href= "//www.sjfzxm.com" > textile raw materials < /a > clothing to other end textile products, the industry covers PTA, polyester, spinning, weaving, dyeing and finishing, clothing, home textiles, textile machinery and other textile fields.

At present, PTA has 1 million 800 thousand tons of production scale, accounting for 10% of the country, 2 million 800 thousand tons of polymerization equipment, 25% of the whole country, and 3 million 200 thousand tons of spinning capacity, accounting for 20% of the whole country.

As well as the professional market of China Textile City and other specialized service institutions, as well as the Jiangnan Branch of China Textile Academy, the textile industry has formed the most perfect and most advantageous textile industry system in the world.

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< p > but there are also obvious problems.

The innovation ability is relatively weak, and the situation of product similarity is quite large. Many textile enterprises have been stuck in the "imitation weaving" stage, and the main product technology is mainly introduced and imitated.

At the same time, the industry level is relatively low, mainly the production and processing type, most products are low, and the "first-class equipment, second class products, three price" situation is more serious.

In addition, the industry's dependence on foreign trade is relatively high. In recent years, the international economic situation has also had a certain impact on product sales.

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P > another "five revolution", actively promoting pformation and upgrading has become an inevitable choice under the new situation.

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< p > < strong > break the topic: seek new change and create high added value < /strong > < /p >

< p > "the same one" a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >, sold according to the ordinary foreign trade clothing, and enter the boutique sale, the price difference is at least 10 times.

Zhang Yunlong said.

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< p > according to the relevant industry estimates, China's < a href= "//www.sjfzxm.com" > light textile city < /a > the number of profits earned by tens of thousands of households in the market is only 5 to 1 yuan per year, accounting for only a small part of the profits of the apparel industry chain.

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< p > "the products we produce are labeled by brand enterprises and their value is multiplied at once. This is the added value of brands."

Zhang Yunlong said that the development of "creative textiles" is the way to increase the added value through enhancing the ability of independent design.

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< p > improving independent innovation ability is another way to solve problems.

"Textile industry in Shaoxing has 60% to 70% concentration in < a target=" _blank "href=" //www.sjfzxm.com/ > dress > /a ".

However, in the apparel industry chain, only large brands of garments have high added value, which means that a large proportion of practitioners are only in the state of "supporting their families".

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< p > "textile is not only about clothing materials, medical masks, sanitary napkins," a target= "_blank" href= "//www.sjfzxm.com/" > cloth /a, environmental protection bags, even bulletproof vests, all of which are industrial textiles, "Zhang Yunlong said.

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< p > > for this reason, < a href= "//www.sjfzxm.com" > Shaoxing textile < /a > industry has accelerated the pace of structural adjustment in recent years, and created high added value through innovation and change.

Mei Sheng cloth suede flannelette, Tiansheng holding group cashmere cloth, Yue long group's fresh satin and other high value-added products are also developing in the market. New Zhongtian Group, Zhen de medical dressing and lov technology textile and other enterprises used in daily, medical and aviation non-woven fabric development, making Shaoxing textile industry emerging in emerging markets.

The proportion of textile, a href= "//www.sjfzxm.com" > fabric > /a > high-grade, medium and low grade, the proportion of garments, home textiles and industrial fabrics has been adjusted to 20: 40: 40 and 60: 30: 10, respectively.

Through the quickening of the pace of industrial restructuring, a number of new economic growth points have been spawned. In some new modern textile industries, the "bend overtaking and leaping development" has been achieved and the gap between science and technology has been narrowed.

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