Sewing Equipment Industry Can "Borrow Ladder To Climb High" Upward.

< p > in the forum, combined with their own development, entrepreneurs' understanding and experience of new power are different and common, but they have all jumped out of the old way of talking about products, technology and price wars. They stand in a global perspective, pointing out the way of development, and talking about development strategies, analyzing market changes, and doing basic and useful research and development.

For example, Shang Gong's understanding of the new driving force is "upward, horizontal and forward". The understanding of standards is internationalization and system chain, and the understanding of gemstones is "seeing the self and finding the right position".

It was not difficult for Feng Dehu to find a strong answer to the questions raised by the chairman of the "a href=" //www.sjfzxm.com/news/index_c.asp "sewing machine < /a > industry.

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< p > < strong > upward can borrow ladder ascend Gao < /strong > < /p >.

< p > with an international perspective of thinking and the use of beneficial people for us, the following things are happening in the industry: < /p >

In March 26th, P, a wholly-owned subsidiary of Shang Shang Bei, bought 100% of the German registered capital of 200 thousand euros, with a total investment of about 24 million 100 thousand euros (about 200 million yuan), at a price of 1 euros.

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< p > April 28th, the new intelligent thicker material < a href= "//www.sjfzxm.com/news/" of European standard company of Xi'an standard "sewing machine < /a > VETRON5000 smoothly offline" /p ".

< p > Aman Chang: there is a plan for climbing the ladder.

The industry has been looking for an industry breakthrough since 2003.

In 2005, Shang Gang seized the opportunity to acquire Germany's tripper and jump off the competition with the low cost level with the international brand, so that enterprises could take a step forward and upgrade.

Ladder not only to buy, but also to control, do not fall.

In the past 8 years, Du Kepu's economic efficiency has been improved through integration and adjustment, which has not only made a smooth turnaround but also created excellent business performance in 2011 and 2012.

Compared with 8 years ago, the net assets of our company have doubled three times, which has brought new strength to the workers.

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< p > Li Guanghui: in the aspect of internationalization, in 2009, standard stock was established in Xi'an, Germany, as a high-end technology R & D center in Europe.

Mainly based on the following considerations: first, with the change of the cost of global production elements, the change of people's lifestyles and consumption patterns, the impact brought by the virtual economy, the industrial division of labor is also adjusting, and the future development direction of China's manufacturing industry will be gradually dispersed to other regions. Two, with the development of localization market, domestic industry pfer will certainly accelerate and the standard must go out; the three is to make use of the opportunity of European top sewing machine enterprises to reorganize, attract all aspects of experts and management personnel, and stand at the forefront of high-end technology to carry out localized development.

The standard stock has been built in Europe as R & D center, manufacturing and marketing center in mainland China, and manufacturing and sales center in South America and Southeast Asia.

After 4 years of operation, the European R & D center has launched many new products, and now it is basically used in large quantities.

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In the future, the situation of internationalization will be very complicated. Opportunities and risks coexist. We should go out to internationalize. Foreigners go to China to expand the market and remain internationalized. These two aspects are constantly changing. P

It may be that manufacturing is distributed outwards, and that it may be the market and it will be returned to China. There are many personalized consumption that may be dispersed everywhere, and we need to establish a supply network that surpasses the Chinese market.

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< p > Yin Zhiyong: now, overseas is changing faster than China.

Now our country's < a href= "//www.sjfzxm.com > sewing machinery < /a > has already faced the problem of pfer. We should consider how to enhance the brand and make the international brand like heavy machinery and Du Kepu.

With regard to the new driving force for the development of the industry, I think the mentality of the whole industry needs to be changed.

In fact, foreign counterparts are very afraid of China now. But looking back, how do we seize this opportunity and go abroad to become a powerful country as soon as possible?

But what's important is how the Chinese get together and go out together.

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< p > < strong > Horizontal Industry joint > /strong > < /p >

< p > under the full marketization, "one family alone" or "big package" has been outdated, grasps the core value that you should master, and lets go of something that you can do but can not gain anything, so you have wisely: "horizontal integration and resource integration should be a direction for the industry in the future."

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< p > Aman Chang: my second understanding of new power is horizontal integration.

The production and marketing network of multi-functional domestic machines, the production of almost all standard machines are classified into ZOJE shares, and two listed companies have formed strategic alliances. This year, we once again bought third BF industries that were on the verge of bankruptcy, and integrated resources through capital strength, avoiding the competition between the two European brands of Duke and Bai Fu over the past 150 years, stabilizing the price market of high-end sewing machines in Europe, and ensuring the overall profitability of the Shanghai Industrial and commercial company. We will further integrate some high-end and characteristic enterprises at home and abroad, and believe that through the acquisition and merger and the leverage of the securities market, the industry will go to a higher level to realize the real "made in China". On the job, they give up the production of "a href=" //www.sjfzxm.com "home sewing machine" /a and black head machine, and outsourcing production with Taiwan funded enterprises themselves.

So I think horizontal integration and resource integration should be a direction for the industry in the future.

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< p > Li Guanghui: I would like to remind you that we must attach importance to parts and components enterprises.

The development of personalized products or flexible products is a great challenge to the supply of upstream parts.

So this year, the standard has been studying this problem. How can we collaborate with parts enterprises to really link the industrial chain?

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< p > < strong > will be subdivided into < /strong > < /p >.

< p >, as a figure of the sewing machinery industry, Qiu Jibao has come to the conclusion from the experience of leaps and bounds of pformation since 2008. The conclusion is: "the extension and extension of the industrial chain and the improvement of the industrial level will bring new impetus to the industry."

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< p > of course, leaps and bounds "experience" is experienced in pain, and it needs many enterprises that have not yet "awakened" to encourage each other.

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< p > Qiu Jibao: the first step in the industry is to enter the field of package and bandage, and so on, when the a href= "//www.sjfzxm.com" > sewing machine < /a > and the seam sewing machine are homogenized, I run to the household machine, computer embroidery machine, hanging system and computerized flat knitting machine.

Along with the extension of the industry, I worked with Singapore in the first place to build a China's hanging system. Due to the needs of the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the sales increased by 50% last year, and the computer flat knitting machine market is also outstanding.

If I do not elongate the industrial chain and fall into the homogenization of competition, even if the government gives policy to the government and the help of the brotherhood enterprises, the enterprises will die without burial.

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< p > Aman Chang: the third way out for going to work is to extend ahead.

That is, from the sewing machine industry to a variety of market segments and the extension of the industrial chain.

The industry has gone a different way in its development.

At the time of the financial crisis, we felt that if we were still shopping in the clothing industry, it might not even be possible for Du Kepu to maintain.

So we turned the target to the automotive industry.

In 2009, Shang's sales revenue was cut short, but we still stuck to 5%-6%'s R & D investment.

Most of them are devoted to the revolutionary research and development of heavy duty machines.

By virtue of the thick machine platform and personalized service, Du Ke Pu has a large share of cars in Europe and America, a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > parts.

At present, our most stable market is European luxury goods.

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< p > Yin Zhiyong: in the past two years, we have called a slogan called "global soft material cutting expert".

It is to remind everyone not to stare at the clothing industry.

Going out may be a blue ocean.

At present, sewing machines abroad include users of cutting equipment, and a large part of them are not garment enterprises.

At present, the production of clothing equipment of Eagle company has accounted for the proportion of all products, which has dropped from 100% to 60%.

Maybe in the next few years, clothing will only account for 40% of our total.

The remaining share is distributed in various special industries.

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< p > < strong > location must see oneself < /strong > /p >

< p > enterprise growth benefits from precise positioning, and is caught in a mediocre way.

The value of positioning is to recognize yourself first and then sit for the right place.

And our enterprises are often positioned for positioning, never knowing what they are good at, Motomai Ki, is not suitable for their own a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > son always wears feet, so the so-called differentiation road is "bubble".

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< p > Ruan Xiaoming: in the past, the so-called success can no longer be duplicated. In the face of the new start, the first thing we should do now is to see ourselves clearly.

The same road may be suitable for others, but not necessarily for gemstones.

The development of every enterprise has its own characteristics.

Therefore, the first thing to do is to see clearly.

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< p > Qiu Jibao: if there is individuality, there will be potential for development.

At present, the unit price of many export industrial machines has been sold to less than US $100. It is a conservative estimate that more than 70% of domestic export enterprises are within this price range.

Faced with such a serious homogenization, enterprises must jump out for cross location and differentiated development, thus forming a new driving force for the industry.

At present, we are committed to making the best use of household machines, making castings well, stabilizing assembly quality and developing more functions to meet the needs of customers.

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< p > Aman Chang: automation is actually a kind of differentiation.

Just now, vice president Feng Dehu asked who will do the shirt automatic production line and the cowboy automatic production line? We decided to acquire a small and medium-sized private enterprise in Germany, use its leading robot control technology, link up with the applied technology service team of Shanghai, manufacture an automatic workstation, and launch a full range of automatic sewing units, so that we should play our due role in the special application fields of < a href= "//www.sjfzxm.com" > sewing process < /a >.

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< p > < strong > pformation should change with the change < /strong > < /p >.

< p > "embrace changes in the market and make useful innovations."

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< p > clothing industry is changing rapidly, and some fundamental changes are taking place.

How can an enterprise do "two ears do not hear outside the window, and read only the sages".

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< p > Ruan Xiaoming: at present, garment factories and markets are developing in two directions. On the one hand, many small garment factories are becoming more and more specialized, and they have plenty of capital. But because of the rapid refurbishment of clothing styles, the demand for equipment is changing rapidly.

On the other hand, many large and medium-sized factories are more demanding in automation because of the heavy cost burden.

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< p > garment enterprises are facing more challenges to the development of the industry due to the continuous improvement of equipment automation, product quality requirements and the acceleration of demand changes.

How to adapt to the change? I think, first, we must persist in marketization and branding, work hard in internal strength, do well in product quality, focus on saving people, save labour and save labour, and lead enterprises to take the road of boutique. The two is to find new impetus for enterprise development from two aspects of society and ourselves.

The social resources used by enterprises have become more and more expensive. In the past, the grey behaviors such as edge ball have been difficult to sustain.

The measure of the society to the enterprise will eventually be implemented to the product quality, and will be implemented to the enterprise's index data and the social benefits it brings.

Therefore, enterprises must pform.

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< p > Li Guanghui: whether the industrial pformation or pfer, regardless of concentration or the two level differentiation, the industry has undergone great changes.

In addition, the network economy has entered the real economy, sewing machinery industry will also be affected.

With the change of global industrial distribution, the customer structure is changing.

At the same time, the necessity of collaboration with customers is more and more obvious.

We need to reorient the position and analyze its needs through customer positioning, then formulate our product strategy and refine manufacturing.

In recent years, the standard company has spun off the spare parts and special machines, set up a subsidiary company, made some fine-tuning of Hailing, as well as the high-end positioning of the European R & D center, and rebuilt the composition of the standard system.

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< p > Li Jinhong: with the further upgrading of downstream industries such as clothing, efficient, low carbon, energy-saving, electromechanical integration sewing equipment will appear in large numbers, and there will also be many personalized needs.

At present, there are many deep-seated problems in our industry, such as low survival point, unbalanced structure, and shrinking profits.

If we can jump out of the status quo of homogenization and price war, we can change the low cost and extensive growth mode, embrace the market changes, and make useful innovations and R & D.

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< p > < strong > Zhi Zhi is a basic innovation. < /strong > < /p >

"P >" more of our enterprises are standing in the office to consider how the sewing machine can do better, how to develop and manufacture.

In fact, many needs are not known in your office.

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< p > "when innovation, market and cost have reached a balance, the development of research and development has been promoted."

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< p > - on this forum, we have heard a lot of insights, truth and truth, and these enterprising entrepreneurs are working hard for the development of the industry.

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< p > Ruan Xiaoming: the way of gemstone's development over the years has taught me that the future still depends on innovation.

But innovation alone is not enough. We must look for the right direction for team development.

At present, gemstones have determined the development ideas of unswervingly developing the sewing machine's main industry, and constantly invested heavily in the purchase of numerical control equipment, close to the market to understand the needs of users, and adhere to the brand development idea.

At present, the first thing we need to do is to practice hard work, do product innovation, take the road of boutique, improve customer satisfaction, and recognize that "value is higher than material value, team value is higher than personal value, and user value is higher than the value of enterprise". This cultural concept lays a good foundation for enterprise development.

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< p > Li Guanghui: in terms of management innovation, many enterprises, including standard companies, have experienced very strong experience management over the past decades.

Few people have managed to get rid of the management mode.

I think we should do some such work in the future, and further conclude that when we have new business, our management will have a better form to adapt to it.

For example, the standard ERP system is launched all over the line, so that our management is gradually streamlined.

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< p > Qiu Jibao: we must innovate the marketing mode.

Leap home sewing machine has opened 121 stores in China, losing more than 200 million.

But after the crisis, we adjusted and solved the problem through the innovation of marketing mode.

The store has been shut down and sold to the Internet, and there are many online stores, but there is no need to jump into the cost. The market has not narrowed, but it has expanded a lot.

Marketing mode adjustment also extended to high-end product sales, computerized flat knitting machine market has many small customers, payment is difficult to protect, if sales account can not be collected, it is very difficult for enterprises to continue.

After many visits, a financial leasing company in Taiwan was commissioned, and customers chose products from the leasing company to protect the enterprise's repayment.

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< p > Li Jinhong: "wisdom makes" a new blue ocean.

Our product research and development should do product research and development with customer base, while ensuring reasonable cost control, ensuring quality and achieving a leap from manufacturing to intelligent manufacturing.

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< p > 2005, the successful development of the 867 medium thick sewing machine of Du Ke Pu Ai Hua is called "manufacturing" to "intelligent manufacturing".

867, how to achieve the new blue ocean? First, identify the product positioning, and two, expand the new market.

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< p > in the product positioning, 867 adopted the combination technology of industrial plastic and alloy, which made the cost and performance obtain revolutionary advantage.

With the existing customer base in the area of car seat, home decoration, leather belt and so on, 867 has made the old customers have the opportunity to upgrade products.

When innovation, market and cost have reached a balance, the development of research and development has been promoted.

At the same time, the scope and effect of the expansion will be expanded to make products sell faster.

In the new market, one is the application of new technology to the mechatronics technology market; the two is that a large number of patents and industrial plastic parts make products difficult to replicate, and can continue to maintain their advantages; three, the pverse aspect of products has been extended from the basic version to the economic, professional, strengthening, and trimming.

Vertically, from the flat feed system to the vertical shuttle and the integrated feed, there are already 23 products.

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< p > < strong > digitalization is the direction of customization < /strong > < /p >.

< p > "can we realize customization? Can we meet the needs of specialized production of < a href=" //www.sjfzxm.com > < /a > > this is one of the questions that Feng Dehu, vice president of China Garment Association, is asking "sewing machine" on site.

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P, how many mature products do our enterprises have to cope with downstream demand?

With the development of sewing machinery industry, the direction of intellectualization of digitalization and information is no longer an armchair strategist. It is a practical and practical need.

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< p > Yin Zhiyong: digitalization is a development direction for product customization.

When some foreign luxury enterprises communicate with me, they put forward the concept of cloud computing and cloud management.

It is hoped that the management will be started from the plan, so that the purchasing supplier can digitally link each supplier of the OEM to monitor the whole production management process.

I think the industry can work together to do this well, and combine the rapid manufacturing of clothing with digitalization, cloud computing and cloud management.

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< p > we have made a comprehensive solution to the garment digitalization a few years ago to realize the 3D automatic acquisition, processing, design, automatic cloth laying and automatic cutting from the most front-end, and from the process of "a href=" //www.sjfzxm.com "automatic sewing" /a "to the intelligent production warehouse of the back road, so as to promote the pformation of digitalization and informationization of the downstream garment industry.

Next month, we will pform the exhibition hall of more than 1000 square meters in a comprehensive way, and display the full set of solutions such as a href= "//www.sjfzxm.com" > clothing < /a > and so on.

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< p > the forum is over. The essence of the forum is still being excavated and extended.

The bright points and ideas of entrepreneurs are inspiring inspiration for the sewing machinery industry colleagues who are eager to clarify the development direction, clear the direction of development, establish the development goals, pform the growth mode and solve the bottleneck of the development of enterprises under the challenge of the complex environment.

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< p > as the endogenous driving force for the development of the industry, mergers and reorganization and resource integration have reshaped new and stronger forces. Market demand is constantly being discovered and created. Automation and intellectualization have opened the blue ocean of technological innovation.

Although enterprises have their own specific circumstances, their practices may not be effective for every enterprise, nor can they be copied.

But one thing is the same. They are the entrepreneurs' strategic insight and innovation spirit reflected in their thoughts.

It can be said that this is the most important driving force for the development of the industry.

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