France Reform International Officially Signed WHO'S NEXT, Europe'S Largest Fashion Exhibition

　 An ultimate international fashion and creative event

The largest WHO's NEXT PR ߤ T-A-PORTER PARIS exhibition in Europe welcomed 44502 professional visitors in this summer, and it ended perfectly. This fashion industry exhibition shows the continuous growth of European professional visitors. It is full of charm to show its international and fashionable side. Despite the impact of the economic crisis, in the eyes of professional visitors, Paris, a city full of romance and fashion atmosphere, is still attractive, and puts the "bet" It is a very secure choice to invest here.

The reason why exhibitors choose WHO's NEXT PR ߤ T-A-PORTER PARIS is not only because WHO`S NEXT It is an internationally famous fashion exhibition, and also has an internationally unique trade show for fashionable women's wear, because here exhibitors can meet many traders and top buyers from all over the world.

The top three countries with the most representative number of professional visitors are Italy, Germany and Belgium. The number of professional visitors has grown by an impressive 10%. The number of professional visitors in the Middle East has increased by 18.1% compared with June 2012. With the opening of this season, more and more professional visitors came to the trade show, and the number of professional visitors from Japan ranked fourth with a number of 1532.

The number of foreign professional visitors increased by 6% compared with September 2011, which will be a strong argument for the organizer to adjust the exhibition date to July.

From a commercial point of view, the exhibitors' brands made a correct decision, and they used the opportunity of industrial exhibitions to achieve the purpose of trade strategically. Because buyers are looking for products with high added value and quality assurance, brands that pay equal attention to creativity and quality have achieved great success. At the same time, exhibitors are also exposed to many new boutiques.

This season Women's wear A very obvious phenomenon in the exhibition area is that the women's ready to wear exhibition area has welcomed a large number of new customers. How many of them come from Italy, Britain and Russia. Selected brands in the PRIVATE exhibition area of Hall 7.1 are delighted with this phenomenon. Most exhibitors agree with this statement: this season's women's ready to wear is the best season since the acquisition of PRET-A-PORTER PARIS in 2011. The same warm scene also appeared in the newly arranged FAME exhibition area. All the elaborately arranged booths are convenient for buyers to discover new ones more intuitively designer Due to this successful attempt, the sponsor will innovate the brand layout of Zone 3 with different brand positioning in the next season. Exhibitors in MR&MRS BROWN men's wear area have established more contacts in terms of trade and orders.

In the PREMIERE CLASS exhibition area, WHO'S NEXT accessories exhibition area and MR&MRS BROWN accessories exhibition area. The readability and consistency of the newly designed classified maps and guide books are welcomed by people. Large groups and internationally renowned multi brand stores all came to the scene. Two things are obvious: the prepared brand has achieved remarkable results. In addition, more and more high-end exhibits have aroused high interest of buyers.

Although the exhibition has brought different economic benefits to brand exhibitors, on the whole, participants (both professional visitors and exhibitors) agree that the overall atmosphere of WHO's NEXT this season is full of positive energy, and people are deeply shocked by this energy. The catwalk show set off two storms in one day. The visual elements of Mexican style full of visual tension filled people's eyes, and also left a deep impression in the hearts of participants.