Sri Lanka Garment Industry Enters China's High-End Market

For a while, Sri Lanka. clothing Manufacturers are looking at China's high-end consumer market. In 2010 ~2012, Sri Lanka's total exports of clothing to China increased by 20 times, from $700 thousand to $15 million. Under such a good momentum, Sri Lanka's clothing industry plans to further enhance the business opportunities in China's high-end market by improving design and product quality.

In Sri Lanka's clothing industry, the new opportunity for the Chinese market comes from the expansion of high consumption groups. Sri Lanka Costume Federation (JAAF) a statement issued: "the growth of GDP and the increase in per capita income have expanded the middle class in China."

Sri Lanka is leading in China. Garment manufacturer Hirdaramani group said that Sri Lanka enterprises have two ways to enter the Chinese market. "One is to directly become a manufacturer of high-end brands in China. The second is to find international brands that have penetrated into the Chinese market in our customer base and deepen the market development with their channels." JAAF added that the apparel industry hopes to expand its export to China through the opportunity of strengthening economic cooperation between China and Sri Lanka.

According to JAAF's plan, Sri Lanka's Clothing export The goal is to achieve an annual export volume of US $5 billion by 2016. JAAF representative pointed out that although China is an important clothing exporter in the world, its clothing imports also showed a growth trend, and clothing imports increased from US $2 billion 200 million in 2010 to US $4 billion in 2012. The Sri Lankan industry hopes that the growth of China's exports will become a strong support for achieving the goal. To promote Sri Lanka clothing exports increased from US $3 billion 800 million to US $5 billion.

In recent years, the clothing industry in Sri Lanka has gradually changed its direction of development. The country has significantly reduced its supply to the low-end market. At the end of this year, the first Sri Lanka fashion and clothing Awards (SLFAA) will be unveiled at the fifth Sri Lanka Design Festival, when people will focus on local fashion brands and creative ones. Designer 。 Linda Speldewinde, the founder and managing director of Sri Lanka Design Festival, explains: "our clothing industry will link sustainable design with fashion trends and focus on the production of the entire apparel industry chain." Earlier this year, some Sri Lankan fashion brands were selected in London, she said. fashion week On display. Hirdaramani group said: "as a high-end garment manufacturer, we will focus on two retail markets in India and China in the future."