Children'S Clothing Market Is Well Placed To Be Well-Known Brands.

< p > 2012-2015 children's wear industry report shows that the annual output growth rate of children's clothing industry can reach 25% to 30%. At present, children's wear market sales have risen to more than 100 billion yuan.

In the face of such a big blue market of children's clothing, the famous brands began to take action, and went to sea to set foot in the field of children's clothing.

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< p > under the environment of adult sports and leisure, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > cold market, many brands have to aim at new business areas, with a view to stimulating performance.

Semir, 31st degree, Anta and Lining all have their children's goods business upgraded without exception, and the development momentum is strong.

In 2013, a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > _blank > industry, the ten major awards also appeared in many children's wear brands.

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< p > according to the annual report of Anta in the first half of 2013, turnover was 3 billion 367 million yuan, down 14.4% compared with the same period last year, and net profit dropped by 18.7% to 626 million.

And its children sporting goods series, FILA brand products, e-commerce and overseas sales and other "other" items are in a steady growth trend, the total turnover in 2010 and 2011 increased by 109.1% and 58.89% respectively.

As the first brand to enter the children's sporting goods market in China, Anta only had 228 children's sporting goods stores in 2009, and this year's report has reached 811, and it predicts that the number will reach 800 to 850 by the end of this year.

In the 2012 annual report, the 360 degree children's business also mentioned that during the reporting period, the income of children's clothing increased by 97.7% to 370 million yuan, and the number of stores was 1590.

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"P" is unique. Semir recently announced that it will represent two children's brands in Italy. Previously, the company had owned the famous brand of children's wear balbala, and last year there were 3308 stores in the country, with an annual revenue of 2 billion 100 million yuan, accounting for 29.7% of total revenue.

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< p > "these brands soon entered the field of children's clothing, and at the beginning, the base was small and the growth rate was fast."

Zhang Wenhui, deputy general manager of Guangzhou Ruihua Garment Co., Ltd., who has worked in the apparel industry for many years, believes that in the current economic environment, consumption is still in the doldrums and costs are rising. Sales growth does not mean everything.

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< p > how big is the big cake of children's clothing? Can the development of these children's brands be as smooth as expected? Not only depends on whether the brand is large enough, but also the quality and quality should be taken into account. The market potential of children's clothing industry is large, and it should not blindly follow suit. Doing a good job in market research and mastering more industry new trends is one of the essential factors for the success of the brand.

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