The Pition From Traditional Industries To Fashion Oriented Industries In Shenzhen'S Clothing Industry

< p > from the mid 90s of last century, Shenzhen's a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises gradually produced the awareness of making brand, and gradually turned their eyes to the domestic market.

Shen Yongfang, President of Shenzhen garment industry association, said that after the financial turmoil in Southeast Asia in 1997, the export of garment enterprises was blocked, and the clothing industry association of Shenzhen strongly advocated making brands.

Therefore, Shenzhen garment enterprises began to pform slowly.

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< p > Shenzhen garment industry takes the lead in undertaking international garment foundry business, and gradually forms a complete industrial chain in all aspects of processing, production, fabric, marketing, design, logistics and so on.

At that time, garment enterprises learned the international first-class operation mechanism in the processing of orders, found the channel of product sales, felt the trend and fashion of the world clothing development, and perceived the strength of the brand.

Because of the geographical advantages of Shenzhen's proximity to Hong Kong and Macao, Shenzhen has been exposed to international brands earlier than other cities in the country, and its cognition of the brand is more profound.

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For more than a year, the Shenzhen municipal government has formulated policies to encourage enterprises to "sell both domestic and foreign markets at the same time", "design as the soul, brand as life and market orientation". It encourages enterprises to continue to explore overseas markets and expand their exports on the one hand. On the other hand, efforts should be made to expand domestic market and actively promote enterprises' own brands and famous brand products.

Through these policies and measures, many export oriented garment enterprises, especially women's clothing enterprises, have started to create their own brands and expand the domestic market.

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< p > in recent years, Shenzhen garment industry is changing rapidly from low technology content, low added value and export processing mode to high technology, high added value and private brand development mode.

The output value of private brand products increased from less than 10% in the early 90s to 49% last year.

The design and marketing links of capital intensive, talent intensive, technology intensive and knowledge intensive are increasingly becoming the main body and core of modern garment enterprises, while labor intensive processing links are becoming more and more important.

More enterprises set up "headquarters" or design marketing centers in Shenzhen, processing parts or entrusting or moving them.

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< p > at the same time, a number of well-known brands such as Mars Phil, Ma Tiannu and movie have sprung up in Shenzhen.

After years of development, Shenzhen garment industry, represented by women's clothing, has successfully pformed from the original advantageous traditional industries to the fashionable and creative industries with high design content and high added value.

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