Nike'S Overseas Market Has Been Boycotted By Consumers, Expanding Its Overseas Market And Respecting Local Culture.

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< p > sports brand giant Nike will also make a low-grade mistake.

On the 19 day, the reporter learned that, because tattoo design of "a target=" _blank "href=" //www.sjfzxm.com/ ">" clothing < /a "has offended the tradition of Pacific Islander community, a series of women's clothes sold by Nike in New Zealand were boycotted by local residents. Nike was also criticized for abusing traditional cultural signs to earn business interests.

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< p > it is reported that < a href= "http://sjfzxm.com/news/index_x.asp" > Nike < /a > has recently stopped the sale of a women sports tights Series in New Zealand. The sport series of Pro Tattoo Tech includes sports bra, trousers and blouse.

The reason for the halting is that according to the tradition of the islanders, tattoos on these clothes can only be used on men. If the tattoos are printed on women's clothing, they will offend the tradition of the Pacific Islander community.

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Nike acknowledges that this series of inspiration is from tattooed patterns, but it is not intended to be put into the New Zealand market, nor is it intended to offend. It is an apology for the P's displeasure.

What inspiration can this case give to Nike? What issues should be paid attention to in the future when internationalized? Reporters call Sun Peng, Nike's China Public Relations Manager. However, as of press release, the reporter has not yet received a positive reply from Nike headquarters.

The industry believes that at present, domestic sports brands are eager to "go out" to change bad performance. Nike's experience has also given rise to alarm for the expansion of Chinese sporting goods enterprises overseas.

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< p > data show that China's sporting goods industry is still not out of the predicament of decline. The decline in performance is related to the full competition in the domestic market and the saturation of the market. In this context, sports brands have launched overseas strategies.

The 361 degree overseas business center has just been established, and PEAK has added Nepal agents.

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< p > the industry generally believes that to enter the overseas market, we should not only establish a complete industrial chain, but also understand and respect the local culture, so as to establish mutual trust between the brand and consumers so as to enhance the sales volume of products.

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